Normative social influence in persuasive technology: Intensity versus effectiveness

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 7284 LNCS, Issue , 2012, Pages 145-156

  Waardenburg, Thijs ^a,b   Winkel, Robbert ^a,c   Lamers, Maarten H ^a  

^a LEIDEN UNIVERSITY   (Netherlands)

^b UNIVERSITY OF APPLIED SCIENCES UTRECHT   (Netherlands)

^c THE HAGUE UNIVERSITY OF APPLIED SCIENCES   (Netherlands)

Author keywords

captology; mass interpersonal persuasion; normative social influence; Persuasive technology; social networks

Indexed keywords

CAPTOLOGY; MASS INTERPERSONAL PERSUASION; PERSUASIVE TECHNOLOGY; SOCIAL INFLUENCE; SOCIAL NETWORKS;

EXPERIMENTS; SOCIAL NETWORKING (ONLINE); TECHNOLOGY;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84864659876     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-31037-9_13     Document Type: Conference Paper

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