The "Tell Us Now" Campaign for Organ Donation: Using Message Immediacy to Increase Donor Registration Rates

Journal of Applied Communication Research

Volumn 40, Issue 3, 2012, Pages 229-246

  King, Andy J ^a   Williams, Elizabeth A ^b   Harrison, Tyler R ^a   Morgan, Susan E ^a   Havermahl, Tamara ^c  

^a PURDUE UNIVERSITY   (United States)

^b Veterinary Dentistry and Oral Surgery   (United States)

^c UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Communication Campaigns; Cues to Action; Message Immediacy; Organ Donation; Point of Decision

Indexed keywords

EID: 84864612308     PISSN: 00909882     EISSN: 14795752     Source Type: Journal    
DOI: 10.1080/00909882.2012.670258     Document Type: Article

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