Promoting the michigan organ donor registry: Evaluating the impact of a multifaceted intervention utilizing media priming and communication design

Health Communication

Volumn 25, Issue 8, 2010, Pages 700-708

  Harrison, Tyler R ^a   Morgan, Susan E ^a   King, Andy J ^a   Di Corcia, Mark J ^b   Williams, Elizabeth A ^a   Ivic, Rebecca K ^a   Hopeck, Paula ^a  

^a PURDUE UNIVERSITY   (United States)

^b INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; DONOR; HUMAN; MASS MEDIUM; METHODOLOGY; REGISTER; TRANSPLANTATION; UNITED STATES;

ADVERTISING AS TOPIC; HUMANS; MASS MEDIA; MICHIGAN; REGISTRIES; TISSUE AND ORGAN PROCUREMENT; TISSUE DONORS;

EID: 78650049294     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1080/10410236.2010.521912     Document Type: Article

References (27)

1. Aakhus, M. (2007). Communication as design. Communication Monographs, 74, 112-117.
2. Cappella, J. N., Fishbein, M., Hornik, R., Ahern, R. K., & Sayeed, S. (2000). Using theory to select messages in antidrug media campaigns: Reasoned action and media priming. In R. Rice & C. K. Atkin (Eds.), Public communication campaigns (pp. 214-230). Thousand Oaks, CA: Sage.
3. Dodd-McCue, D., Tartaglia, A., & Cowherd, R. (2007). The role of women in the donation consent decision: Building on previous research. Progress in Transplantation, 17, 209-214.
4. Domke, D., Shah, D. V., & Wackman, D. B. (1998). Media priming effects: Accessibility, association, and activation. International Journal of Public Opinion Research, 10, 51-74.
5. Feeley, T. H., & Moon, S. (2009). A meta-analytic review of communication campaigns to promote organ donation. Communication Reports, 22, 63-73.
6. Fishbein, M., & Yzer, M. C. (2003). Using theory to design effective health behavior interventions. Communication Theory, 13, 164-183.
7. Fleming, D. (2008, April 14). National donor designation report card reveals a 10% increase in registered organ, eye, and tissue donors since 2006 [Press release]. Richmond, VA: Donate Life America. Retrieved from http://donatelife.net/news/DDC+Report+Card+News+Release+04-14-08.pdf
8. Gallup Organization. (2005). National survey of organ and tissue donation attitudes and behaviors. Retrieved from http://www.organdonor.gov/survey2005/index.shtm
9. Harrison, T. R., Morgan, S. E., Chewning, L. V., Williams, E., Barbour, J., Di Corcia, M. & Davis, L. (in press). Revisiting the worksite in worksite health campaigns: Evidence from a multi-site organ donation campaign. Journal of Communication.
10. Harrison, T. R., Morgan, S. E., & Di Corcia, M. J. (2008). Effects of information, education, and communication training about organ donation for gatekeepers: Clerks at the Department ofMotor Vehicles and organ donor registries. Progress in Transplantation, 18, 301-309.
11. Harrison, T. R., & Morrill, C. (2004). Ombuds processes and disputant reconciliation. Journal of Applied Communication Research, 32, 318-342.
12. Jackson, S. (1998). Disputation by design. Argumentation, 12, 183-198.
13. Lewin Group. (2002). Guidelines for donor registry development conference final report. August, 2002, second revision. Retrieved from http://organdonor.gov/research/execsum.htm
14. Mendelsohn, M. (1996). The media and interpersonal communications: The priming of issues, leaders, and party identification. Journal of Politics, 58, 112-125.
15. Michigan Office of the Secretary of State. (2007). Unpublished data.
16. Morgan, S. E., Harrison, T. R., Chewning, L. V., DiCorica, M. J., & Davis, L. A. (2010). The effectiveness of high-and low-intensity worksite campaigns to promote organ donation: The Workplace Partnership for Life. Communication Monographs, 77, 341-356.
17. Morgan, S. E., & Miller, J. (2002) Communicating about gifts of life: The effect of knowledge, attitudes, and altruism on behavior and behavioral intentions regarding organ donation. Journal of Applied Communication Research, 30, 163-178.
18. Morgan, S. E., Miller, J., and Arasaratnam, L. A. (2002). Signing cards, saving lives: An evaluation of the Worksite Organ Donation Promotion Project. Communication Monographs, 69, 253-273.
19. Morgan, S. E., Stephenson, M., Harrison, T. R., Afifi, W. A., & Long, S. D. (2008). Facts versus 'feelings': How rational is the decision to become an organ donor. Journal of Health Psychology, 13, 644-658.
20. Organ Procurement and Transplantation Network. (2009). Retrieved from http://www.optn.transplant.hrsa.gov
21. Thompson, T. L., Robinson, J. D., & Kenny, R. W. (2003). Gender differences in family communication about organ donation. Sex Roles, 49, 587-596.
22. United Network for Organ Sharing. (2009). Waiting list candidates. Retrieved from http://www.unos.org
23. U.S. Census Bureau (2009a). Kent County, Michigan QuickFacts. Retrieved from http://quickfacts.census.gov/qfd/states/26/26081.html
24. U.S. Census Bureau (2009b). Saginaw County, Michigan QuickFacts. Retrieved from http://quickfacts.census.gov/qfd/states/26/26145.html
25. U.S. Census Bureau (2009c). Genesee County, Michigan QuickFacts. Retrieved from http://quickfacts.census.gov/qfd/states/26/26049.html
26. Weber, K., Martin,M.M., Comm, M., & Corrigan, M. (2006). Creating persuasive messages advocating organ donation. Communication Quarterly, 54, 67-87.
27. Yzer, M. C., Cappella, J. N., Fishbein, M., Hornik, R., & Ahern, R. K. (2003). The effectiveness of gateway communications in anti-marijuana campaigns. Journal of Health Communication, 8, 129-143.