Developments and the impact of smart technology

International Journal of Market Research

Volumn 54, Issue 4, 2012, Pages 567-570

  Macer, Tim ^a  

^a UNIVERSITY OF WINCHESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84864488944     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJMR-54-4-567-570     Document Type: Article

References (8)

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4. Macer, T. (2011) Making it fit: how survey technology providers are responding to the challenges of handling web surveys on mobile devices. Paper presented at the Association for Survey Computing: Shifting the boundaries of research. Bristol, UK.
5. Macer, T. & Wilson, S. (2012) The Confirmit Annual Market Research Software Survey. Available from http://www.meaning.uk.com/your-resources/2011-mr-software-survey/ (accessed 5 June 2012).
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8. Vicente, P. & Reis, E. (2010) Marketing research with telephone surveys: is it time to change? Journal of Global Marketing, 23, 4, pp. 321-332.