The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising

Visual Communication

Volumn 11, Issue 3, 2012, Pages 329-345

  Gidlöf, Kerstin ^a   Holmberg, Nils ^a   Sandberg, Helena ^a  

^a LUND UNIVERSITY   (Sweden)

Author keywords

advertising; exposure; eye tracking; internet; retrospective interviews; teenager

Indexed keywords

EID: 84864443523     PISSN: 14703572     EISSN: 17413214     Source Type: Journal    
DOI: 10.1177/1470357212446412     Document Type: Article

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