Adoption of smart TVs: A Bayesian network approach

Industrial Management and Data Systems

Volumn 112, Issue 6, 2012, Pages 891-910

  Bae, Youngim ^a   Chang, Hyunjoon ^a  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Bayesian network; Buying behaviour; Consumer behaviour; Decision making; Innovation diffusion theory; Smart TV; Television

Indexed keywords

BROADCASTING INDUSTRY; BUYING BEHAVIOUR; BUYING DECISIONS; CAUSAL RELATIONSHIPS; CONSUMER BUYING; DESIGN/METHODOLOGY/APPROACH; ENTERTAINMENT SERVICES; INNOVATION ATTRIBUTES; INNOVATION DIFFUSION THEORY; MARKET INTRODUCTION; NUMBER OF SAMPLES; PURCHASE INTENTION; USERS' PERCEPTION;

BEHAVIORAL RESEARCH; CONSUMER BEHAVIOR; DECISION MAKING; TELEVISION;

BAYESIAN NETWORKS;

EID: 84863845557     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635571211238509     Document Type: Article

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