Ex-ante evaluation of the consumers' preference for the 4th generation mobile communications service

Technological Forecasting and Social Change

Volumn 79, Issue 7, 2012, Pages 1312-1318

  Kwak, So Yoon ^a   Yoo, Seung Hoon ^b  

^a Korea Environment Institute (KEI)   (South Korea)

^b Seoul National University of Science and Technology   (South Korea)

Author keywords

Choice experiment; Fourth generation communications technology; Preference; Willingness to pay

Indexed keywords

BROADCASTING CHANNELS; CHOICE EXPERIMENTS; COMMUNICATIONS TECHNOLOGY; CONSUMER PREFERENCES; DAILY LIVES; DATA RATES; EX ANTE EVALUATION; FOURTH GENERATION (4G); MOBILE COMMUNICATIONS; NEXT GENERATION MOBILE COMMUNICATIONS; PREFERENCE; QUALITY OF COMMUNICATION; SUPPLEMENTARY SERVICES; THIRD GENERATION (3G); WILLINGNESS TO PAY;

EXPERIMENTS; MOBILE TELECOMMUNICATION SYSTEMS; VIDEO ON DEMAND;

TECHNOLOGY;

CONSUMPTION BEHAVIOR; EXPERIMENTAL STUDY; MOBILE COMMUNICATION; TECHNOLOGICAL DEVELOPMENT; TECHNOLOGY ADOPTION; TELECOMMUNICATION; TRADE-OFF; WILLINGNESS TO PAY;

EID: 84863785905     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2012.03.007     Document Type: Article

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