Forecasting demand for a newly introduced product using reservation price data and Bayesian updating

Technological Forecasting and Social Change

Volumn 79, Issue 7, 2012, Pages 1280-1291

  Lee, Jongsu ^a   Lee, Chul Yong ^b   Lee, Kichun Sky ^c  

^a Seoul National University   (South Korea)

^b Korea Energy Economics Institute (KEEI)   (South Korea)

^c Hanyang University   (South Korea)

Author keywords

Bayesian model; Forecasting; New products; Reservation price

Indexed keywords

BASS MODEL; BAYESIAN MODEL; BAYESIAN UPDATING; BENCHMARK MODELS; BROADBAND INTERNET; CONSUMER SURVEY; FORECASTING DEMAND; FORECASTING PERFORMANCE; LIMITED DATA; LOGISTIC GROWTH MODEL; NEW PRODUCT; POLICY MAKING; PRODUCT LAUNCH; RESERVATION PRICE; SOUTH KOREA;

BAYESIAN NETWORKS; BENCHMARKING; COSTS;

FORECASTING;

BAYESIAN ANALYSIS; DEMAND ANALYSIS; FORECASTING METHOD; INTERNET; PRICE DETERMINATION;

SOUTH KOREA;

EID: 84863781589     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2012.04.003     Document Type: Article

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