To match or not to match: Economics of cookie matching in online advertising

Proceedings of the ACM Conference on Electronic Commerce

Volumn , Issue , 2012, Pages 741-753

  Ghosh, Arpita ^a   Mahdian, Mohammad ^b   McAfee, Preston ^b   Vassilvitskii, Sergei ^a  

^a YAHOO RESEARCH   (United States)

^b GOOGLE INC   (United States)

Author keywords

ad auctions; cookie matching; information in auctions

Indexed keywords

AD AUCTIONS; ANECDOTAL EVIDENCES; COOKIE-MATCHING; INFORMATION IN AUCTIONS; INFORMATION LEAKAGE; INFORMATION SHARING; ON-LINE INFORMATION; ONLINE ADVERTISING; USER INFORMATION; USER TRACKING;

ELECTRONIC COMMERCE; INFORMATION ANALYSIS; MARKETING;

INFORMATION DISSEMINATION;

EID: 84863503040     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2229012.2229069     Document Type: Conference Paper

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