Empirical generalizations about advertising campaign success

Journal of Advertising Research

Volumn 49, Issue 2, 2009, Pages 130-133

  Binet, Les ^a   Field, Peter ^b  

^a IPA Awards

^b World Advertising Research Center

Author keywords

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Indexed keywords

EID: 67651162316     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849909090163     Document Type: Article

References (5)

1. Binet, Les, and Peter Field. Marketing in the Era of Accountability. Henley-on-Thames, U. K.: World Advertising Research Centre, 2007.
2. Ehrenberg, A. S. C. "A Hope for the Future of Statistics: MSOD." The American Statistician 44, 3(1990):195-96.
3. -, and John A. Bound. "Predictability and Prediction." Journal of the Royal Statistical Society Association 156, Part 2(1993):167-206.
4. -, Gerald Goodhardt, and T. Patrick Barwise. "Double Jeopardy Revisited." Journal of Marketing 54, 3(1990):82-91.
5. Sharp, Byron, and Jerry Wind. "Today's Advertising Laws-Will They Survive the Digital Revolution" Journal of Advertising Research 49, 2(2009):120-26.