Perceived variance and preference for sequences of outcomes

Journal of Product and Brand Management

Volumn 21, Issue 4, 2012, Pages 285-292

  Dolansky, Eric ^a   Vandenbosch, Mark ^b  

^a BROCK UNIVERSITY   (Canada)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

Outcomes; Price perception; Prices; Sequences; Uncertainty; Uncertainty management; Variance

Indexed keywords

EID: 84863495962     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421211246711     Document Type: Article

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