메뉴 건너뛰기




Volumn 24, Issue 4, 2012, Pages 320-330

Structural equation modeling in social science research: Issues of validity and reliability in the research process

Author keywords

Reliability; Research; Research process; Sciences; Social science; Structural equation modeling; Validity

Indexed keywords


EID: 84863425097     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555341211242132     Document Type: Article
Times cited : (52)

References (20)
  • 5
    • 21344486974 scopus 로고
    • Multi-item scale usage in marketing journals: 1980 to 1989
    • Bruner, G.C. and Hensel, P.J. (1993b), "Multi-item scale usage in marketing journals: 1980 to 1989" in Journal of the Academy of Marketing Science, Vol. 21, Fall, pp. 339-44.
    • (1993) Journal of the Academy of Marketing Science , vol.21 , Issue.Fall , pp. 339-344
    • Bruner, G.C.1    Hensel, P.J.2
  • 6
    • 0001878819 scopus 로고
    • A paradigm for developing better measures of marketing constructs
    • February
    • Churchill, G.A. Jr (1979), "A paradigm for developing better measures of marketing constructs" in Journal of Marketing Research, Vol. 16, February, pp. 64-73.
    • (1979) Journal of Marketing Research , vol.16 , pp. 64-73
    • Churchill Jr., G.A.1
  • 8
    • 0031502184 scopus 로고    scopus 로고
    • Reliability assessment and optimization of marketing measurement
    • Finn, A. and Kayandé, U. (1997), "Reliability assessment and optimization of marketing measurement" in Journal of Marketing Research, Vol. 34, No. 2, pp. 262-75.
    • (1997) Journal of Marketing Research , vol.34 , Issue.2 , pp. 262-275
    • Finn, A.1    Kayandé, U.2
  • 10
    • 17444400603 scopus 로고    scopus 로고
    • The growth of structural equation modeling
    • Hershberger, S.L. (2003), "The growth of structural equation modeling" in Structural Equation Modeling, Vol. 10, No. 1, pp. 35-46.
    • (2003) Structural Equation Modeling , vol.10 , Issue.1 , pp. 35-46
    • Hershberger, S.L.1
  • 11
    • 0002538329 scopus 로고
    • Consumer research: A state of the art review
    • April
    • Jacoby, J. (1978), "Consumer research: a state of the art review" in Journal of Marketing, Vol. 42, April, pp. 87-96.
    • (1978) Journal of Marketing , vol.42 , pp. 87-96
    • Jacoby, J.1
  • 12
    • 0000243476 scopus 로고
    • A general method for analysis of covariance structures
    • Jöreskog, K.G. (1970), "A general method for analysis of covariance structures" in Biometrika, Vol. 57, pp. 239-51.
    • (1970) Biometrika , vol.57 , pp. 239-251
    • Jöreskog, K.G.1
  • 14
    • 0001859044 scopus 로고
    • A technique for the measurement of attitudes
    • Likert, R. (1932), "A technique for the measurement of attitudes" in Archives of Psychology, Vol. 140, pp. 15-20, (Series A).
    • (1932) Archives of Psychology , vol.140 , Issue.Series A , pp. 15-20
    • Likert, R.1
  • 16
    • 0002344077 scopus 로고
    • Reliability: A review of psychometric basics and recent marketing practices
    • February
    • Peter, J.P. (1979), "Reliability: a review of psychometric basics and recent marketing practices" in Journal of Marketing Research, Vol. 16, February, pp. 6-17.
    • (1979) Journal of Marketing Research , vol.16 , pp. 6-17
    • Peter, J.P.1
  • 17
    • 24644506395 scopus 로고
    • Introduction to the special section: Measurement and marketing research - is the flirtation going to lead to a romance
    • Ray, M.L. (1979), "Introduction to the special section: measurement and marketing research - is the flirtation going to lead to a romance" in Journal of Marketing Research, Vol. 16, No. 1, pp. 1-6.
    • (1979) Journal of Marketing Research , vol.16 , Issue.1 , pp. 1-6
    • Ray, M.L.1
  • 18
    • 51249175851 scopus 로고
    • An exploratory study of the generalizability of selected marketing measures
    • Rentz, J.O. (1988), "An exploratory study of the generalizability of selected marketing measures" in Journal of the Academy of Marketing Science, Vol. 16, No. 1, pp. 141-50.
    • (1988) Journal of the Academy of Marketing Science , vol.16 , Issue.1 , pp. 141-150
    • Rentz, J.O.1
  • 20


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.