To switch or not to switch: Understanding social influence in online choices

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2012, Pages 2257-2266

  Zhu, Haiyi ^a,b   Huberman, Bernardo A ^a   Luon, Yarun ^a  

^a HEWLETT PACKARD LABORATORIES   (United States)

^b Carnegie Mellon University ^*  (United States)

Author keywords

Online choices; Recommender systems; Social influence

Indexed keywords

ONLINE CHOICES; ONLINE MARKETING; ONLINE RECOMMENDER SYSTEMS; SOCIAL INFLUENCE;

BEHAVIORAL RESEARCH; EXPERIMENTS; FACINGS; HUMAN ENGINEERING; ONLINE SYSTEMS; RECOMMENDER SYSTEMS;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84862107025     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2207676.2208383     Document Type: Conference Paper

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