Overestimating others' willingness to pay

Journal of Consumer Research

Volumn 39, Issue 1, 2012, Pages 1-21

  Frederick, Shane ^a  

^a YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84861728104     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/662060     Document Type: Article

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