Commentary: Beyond critical marketing

Journal of Marketing Management

Volumn 25, Issue 7-8, 2009, Pages 831-834

  Fuat Firat, A ^a  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84861493233     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X471668     Document Type: Note

References (1)

1. Firat, A. Fuat and Tadajewski, Mark (2009), "Critical Marketing-Marketing in Critical Condition. " In: Maclaran, P., Saren, M., Stern, B. B. and Tadajewski, M., editors, Marketing Theory, Thousand Oaks, CA: Sage (Forthcoming).