The benefit of information asymmetry: When to sell to informed customers?

Decision Support Systems

Volumn 53, Issue 2, 2012, Pages 345-356

  Bhargava, Hemant K ^a   Chen, Rachel R ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Advance selling; Buyer valuation uncertainty; Information disadvantage; Informed consumers; Product preview; Product sampling

Indexed keywords

BUYER VALUATION UNCERTAINTY; CONSUMER SEGMENTS; CONSUMER SURPLUS; DEMAND CURVES; HIGH PRICE; INFORMATION ASYMMETRY; INFORMATION DISADVANTAGE; INFORMED CONSUMERS; INFORMED DECISION; PRIVATE INFORMATION; PRODUCT PREVIEW; SELLING STRATEGIES;

DISPERSIONS; INDUSTRY; PROFITABILITY;

SALES;

EID: 84861098566     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2012.01.006     Document Type: Article

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