Does Touch Matter? Insights From Haptic Research in Marketing

Sensory Marketing: Research on the Sensuality of Products

Volumn , Issue , 2011, Pages 17-31

  Peck, Joann ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

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EID: 84860896342     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203892060     Document Type: Chapter

References (31)

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