Informational and Affective Influences of Haptics on Product Evaluation Is What I Say How I Feel?

Sensory Marketing: Research on the Sensuality of Products

Volumn , Issue , 2011, Pages 63-72

  Childers, Terry L ^a   Peck, Joann ^b  

^a IOWA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

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EID: 84860381422     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203892060     Document Type: Chapter

References (18)

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