Assessing rural landholders diversity in the Wet Tropics region of Queensland, Australia in relation to natural resource management programs: A market segmentation approach

Agricultural Systems

Volumn 110, Issue , 2012, Pages 107-118

  Emtage, Nicholas ^a   Herbohn, John ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Cluster analysis; Farmer typology; Market segmentation; Natural resource management; Water quality

Indexed keywords

AGRICULTURAL PRACTICE; ATTITUDINAL SURVEY; CLUSTER ANALYSIS; DATA ACQUISITION; ENVIRONMENTAL QUALITY; INCENTIVE; LANDOWNER; MARKET SYSTEM; MARKETING; NATURAL RESOURCE; RESOURCE MANAGEMENT; RURAL LANDSCAPE; RURAL POPULATION; STATE ROLE; STRATEGIC APPROACH; TRAINING; TROPICAL REGION; TYPOLOGY; WATER QUALITY;

AUSTRALIA; QUEENSLAND;

EID: 84860198214     PISSN: 0308521X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.agsy.2012.03.013     Document Type: Article

References (84)

1. AAFC, 2002. Characteristics of Canada's Diverse Farm Sector, Agriculture and Agri-Food Canada Publication Number 2109/B, Ottawa, 10 pp.
2. ABS, 2010. Size Makes a Difference for Farmers in Great Barrier Reef Catchment. Media Release based on ABS Survey Land Management Practices in the Great Barrier Reef Catchments, Final release, 2008-2009. Australian Bureau of Statistics Media Release (Cat. No. 4619.0.55.001), 23 April 2010. (accessed July 2010). http://www.abs.gov.au.
3. Ajzen I. The theory of planned behaviour. Organisational Behaviour and Human Decision Making Processes 1991, 50:179-211.
4. Australian Public Service Commission, 2007. Changing Behaviour: a Public Policy Perspective. Commonwealth of Australia, Canberra.
5. Barnes A.P., Willock J., Toma L., Halla C. Utilising a farmer typology to understand farmer behaviour towards water quality management: nitrate vulnerable zones in Scotland. Journal of Environmental Planning and Management 2011, 54(4):477-494.
6. Bartel E., Barclay E. Motivational postures and compliance with environmental law in Australian agriculture. Journal of Rural Studies 2011, 27(2):153-170.
7. Barr N. Conventional and low-input pasture improvement - a review of recent market research. New Zealand Journal of Agricultural Research 1996, 39:559-567.
8. Black A.W. Extension theory and practice: a review. Australian Journal of Experimental Agriculture 2000, 40:493-502.
9. Bohnet I. Assessing retrospective and prospective landscape change through the development of social profiles of landholders: a tool for improving land use planning and policy formulation. Landscape and Urban Planning 2008, 88(1):1-11.
10. Boon T.E., Meilby H., Thorsen B.J. Forest owner typology to improve policy-practice communication. Scandinavian Journal of Forest Research 2004, 19(4):45-55.
11. Breetz H.L., Fisher-Vanden K., Jacobs H., Schary C. Trust and communication: mechanisms for increasing farmers' participation in water quality trading. Land Economics 2005, 81(2):170-190.
12. Brodie, J., Binney, J., Fabricius, K., Gordon, I., Hoegh-Guldberg, O., Hunter, H., O'Reagain, P., Pearson, R., Quirk, M., Thorburn, P., Waterhouse, J., Webster, I., Wilkinson, S., 2008. Synthesis of Evidence to Support the Scientific Consensus Statement on Water Quality in the Great Barrier Reef. Brisbane, Queensland Government. (accessed February 2009). http://wwwreefplanqldgovau/publications/consensus_statementshtm.
13. Butler B.J., Tyrel l.M., Feinburg G., Van Manen S., Wiseman L., Wallinger S. Understanding and reaching family forest owners: lessons from social marketing research. Journal of Forestry 2007, 105(7):348-357.
14. Busck A.G. Farmers' landscape decisions: relationships between farmers' values and landscape practices. Sociologia Ruralis 2002, 42(3):233-249.
15. Byron I., Curtis A., MacKay J. Providing Social and Economic Data to Support Regional NRM in the Burnett Mary 2006, Bureau of Rural Science, Canberra.
16. Byron I., Curtis A., MacKay J. Benchmarking Community Attitudes towards NRM in the Lachlan Catchment 2006, Bureau of Rural Science, Canberra.
17. Cary J.W., Webb T., Barr N.F. The Adoption of Sustainable Practices: Some New Insights and Analysis of Drivers and Constraints for the Adoption of Sustainable Practices Derived from Research 2001, Land & Water Australia, Canberra.
18. Cary J.W., Webb T.J., Barr N.F. Understanding Landholders' Capacity to Change to Sustainable Practices: Insights about Practice Adoption and Social Capacity for Change 2002, Bureau of Rural Sciences, Canberra.
19. Cocklin C., Mautner N., Dibden J. Public policy, private landholders: perspectives on policy mechanisms for sustainable land management. Journal of Environmental Management 2007, 85(2007):986-998.
20. Crase L., Mayberry D. Personality and landholders' management of remnant bush and revegetation in the Murray Catchment. Australian Journal of Environmental Management 2002, 11(1):21-33.
21. Cummins, J., Gurjeet, G., Coventry, D., Fortune, J., 2007. Enhancing technology adoption based on farmer typologies derived through a market segmentation approach. Paper Presented to the 2007 Rural Sociological Society Annual Meeting, Santa Clara, California.
22. Dillon W.R., Madden T.J., Firtle N.H. Marketing Research in a Marketing Environment 1990, Irwin, Boston, Massachusetts.
23. Drewry J., Higham W., Mitchell C., Rohde K. Water Quality Improvement Plan: Modelling Sediment and Nutrient Exports and Management Scenarios 2007, Whitsunday Natural Resource Management Group, Mackay, Australia.
24. Drewry J., Higham W., Mitchell C. Water Quality Improvement Plan: Final Report for Mackay Whitsunday Region 2008, Whitsunday Natural Resource Management Group, Mackay, Australia.
25. Emtage N. Market Segmentation Study of Rural Landholders in Relation to the Promotion of Natural Resource Management in the Wet Tropics region of Far North Queensland 2009, Marine and Tropical Sciences Research Facility, Cairns, Australia.
26. Emtage N.F., Harrison S.R., Herbohn J.L. Landholder attitudes to and participation in farm forestry activities in sub-tropical and tropical eastern Australia. Sustainable Farm Forestry in the Tropics 2001, Edward Elgar, Cheltenham. S.R. Harrison, J.L. Herbohn (Eds.).
27. Emtage, N., Herbohn, J., 2008. Profiles of Rural Landholders in Relation to Natural Resource Management in the Wet Tropics Region of North Queensland. Report to the Marine and Tropical Sciences Research Facility Reef and Rainforest Research Centre Limited, Cairns, Australia.
28. Emtage, N., Herbohn, J., forthcoming. Landholders Management Goals, Use of Information and Trust of Others in Relation to the Adoption of Recommended Management Practices on Rural Land in the Wet Tropics region of Queensland, Australia. Landscape and Urban Planning.
29. Emtage N.F., Herbohn J.L., Harrison S.R. Landholder typologies used in the development of natural resource management programs in Australia: a review. Australasian Journal of Environmental Management 2006, 13(2):79-94.
30. Emtage N.F., Herbohn J.L., Harrison S.R. Landholder profiling and typologies for natural resource-management policy and program support: potential and constraints. Environmental Management 2007, 40(3):481-492.
31. Emtage N., Reghenzani J. Wet Tropics Sustainable Agriculture Survey Interim report: A Survey of Rural Landholders in the Wet Tropics Natural Resource Management Region 2008, Reef and Rainforest Research Centre, Cairns, Australia.
32. Emtage N.F., Shrestha K. Landholders' Perceptions of the Australian Governments' Reef Rescue Program in the Wet Tropics region of North Queensland 2010, Reef and Rainforest Research Centre, Cairns, Australia.
33. Emtage, N., Smith, C., Herbohn, J., 2009. Modelling Factors Affecting Landholders' Adoption of Recommended Natural Resource Management Practices in the Wet Tropics region. Report to the Marine and Tropical Sciences Research Facility, Reef and Rainforest Research Centre Limited, Cairns.
34. Emtage, N.F., Specht, A., 1999. Dealing with diversity - the promotion of farm forestry in the northern rivers region of New South Wales. In: Paper Presented to the International Symposium on Society and Natural Resource Management Application of Social Science to Natural Resource Management in the Asia-Pacific Region. University of Queensland, Brisbane, Australia.
35. Emtage N.F., Suh J. Variations in socioeconomic characteristics, farming assets and livelihood systems of Leyte rural households. Annals of Tropical Research 2005, 27(1):35-54.
36. Escobar, G., Berdegue, J., 1990. Tipicacion de Sistemas de Produccion Agrýcola, 1990 Red Internacional de Metodologý́ as de Investigació n en Sitemas de Producion, Santiago, Chile.
37. Fairweather J.R., Keating N.C. Goals and management styles of New Zealand farmers. Agricultural Systems 1994, 44:181-200.
38. Feather P.M., Amacher G.S. The role of information in the adoption of best management practices for water quality improvement. Agricultural Economics 1994, 11:159-170.
39. Gasson R. Goals and values of farmers. Journal of Agricultural Economics 1973, 24:521-542.
40. Guerin T.F. An Australian perspective on the constraints to the transfer and adoption of innovations in land management. Environmental Conservation 1999, 26(4):289-304.
41. Gunningham N., Sinclair D. Policy instrument choice and diffuse source pollution. Journal of Environmental Law 2005, 17(1):51-81.
42. Hair J.F., Anderson R.E., Tatham R.L., Black W.C. Multivariate Data Analysis 2006, Prentice Hall, Englewood Cliffs, New Jersey.
43. Howden P., Vanclay F., Lemerie D., Kent J. Working with the grain: farming styles amongst Australian broadacre croppers. Society and Natural Resources 1998, 8(2):109-125.
44. Jennings S., van Putten I. Typology of non-industrial private forest owners in Tasmania. Small-scale forest economics. Management and Policy 2006, 5(1):37-56.
45. Johnson, J., 2002. A typology for US farms from national survey data. Paper Presented to the Workshop on the Farm Household - Firm Unit: Its Importance in Agriculture and Implications for Statistics, Pennsylvania State University, Pennsylvania.
46. Kaine, G., Higson, M., 2006. Understanding variety in landholders' responses to resource policy. Australasian Agribusiness Review (14). (accessed). http://www.agrifood.info/review/2006/Kaine_Higson.html.
47. Karppinen H. Values and objectives of non-industrial private forest owners in Finland. Silva Fennica 1998, 32(1):43-59.
48. Kilpatrick, S., Johns, S., Murray-Prior, R., Hart, D., 1999. Managing Farming: How Farmers Learn. Publication No 99/74, Rural Industries Research and Development Corporation, Canberra, Australia.
49. Kobrich C., Rehmanb T., Khanc M. Typification of farming systems for constructing representative farm models: two illustrations of the application of multi-variate analyses in Chile and Pakistan. Agricultural Systems 2003, 76:141-157.
50. Kostrowicki J. Agricultural typology concept and method. Agricultural Systems 1977, 2:33-45.
51. Kotler P., Lee N. Social Marketing: Influencing Behaviours for Good 2008, Sage Publications, Thousand Oaks, California.
52. Kuehne G., Bjornlund H., Cheers B. There is more than one type of farmers. International Journal of Interdisciplinary Social Sciences 2007, 2(2):179-186.
53. Kuuluvainen J., Karppinen H., Ovaskainen V. Landowner objectives and non-industrial private timber supply. Forest Science 1996, 42(3):300-309.
54. Landais E. Modelling farm diversity: new approaches to typology building in France. Agricultural Systems 1998, 58(4):505-527.
55. Mackenzie-Mohr, D., Smith, W., 1999. Fostering Sustainable Behaviour. New Society Publishers, Gabriola Island, Canada. (accessed May 2009). http://www.cbsm.com/public/images/FosteringSustainableBehavior.pdf.
56. Maller C., Kancans R., Carr A. Biosecurity and Small Landholders in Peri-urban Australia 2008, Bureau of Rural Science, Canberra, Australia.
57. Marshall, G.R., 2008. Multi-level Governance and On-farm Adoption of Conservation Practices in Three Australian Regions. Paper Presented to the 12th Biennial Conference of the International Association for the Study of the Commons, Cheltenham, England, 14-18 July 2008. (accessed May 2009). http://www.ruralfutures.une.edu.au/downloads/IASC2008GM_333pdf.
58. Mayberry D., Crase L., Gullifer C. Categorising farming values as economic, conservation and lifestyle. Journal of Economic Psychology 2005, 26:59-72.
59. McDonald G., Roberts B. SMART water quality targets for Great Barrier Reef Catchments. Australasian Journal of Environmental Management 2006, 13:95-107.
60. Morrison, M., Durante, J., Greig, J., Ward, J., 2008. Encouraging Participation in Market Based Instruments and Incentive Programs. Final Report Prepared for Land and Water Australia, Canberra, Australia.
61. Morse-McNabb, E., McAllister, A., Kaine, G., Rowbottom, B., Linehan, C., 2008. Spatial Market Segmentation and Healthy Productive Landscapes Framework. Report Prepared for the Victorian Department of Primary Industries, Melbourne. (accessed June 2009). http://www.dpi.vic.gov.au/dpi/pcrnsf/11d18b6523772800ca256cf300836e17/3bf4bef551a04101ca257447002aed56?OpenDocument.
62. O'Keefe G.J., Ward H.J., Shepard R. A repertoire approach to environmental information channels. Science Communication 2002, 23(4):392-409.
63. Pannell D.J., Marshall G.R., Barr N., Curtis A., Vanclay F., Wilkinson R. Understanding and promoting adoption of conservation practices by rural landholders. Australian Journal of Experimental Agriculture 2006, 46:1407-1424.
64. Prochaska J., DiClemente C. Changing for Good 1994, Avon Books, New York.
65. Queensland Government, 2010. Reef Water Quality Protection Plan Extension and Education Strategy - 2020 Focus on Best Practice. Brisbane Reef Water Quality Protection Plan Secretariat, October 2010. (accessed January 2011). http://www.reefplan.qld.gov.au/library/pdf/reef-plan-extension-and-education-strategy.pdf.
66. Raintree J.B. The state of the art of agroforestry diagnosis and design. Agroforestry Systems 1987, 5:219-250.
67. Raintree J.B. Socioeconomic Attributes of Trees and Tree Planting Practice 1991, Food and Agriculture Organisation of the United Nations, Rome.
68. Rogers E.M. Social Change in Rural Societies: An Introduction to Rural Sociology 1988, Prentice-Hall, New Jersey.
69. Rogers E.M. Diffusion of Innovations 2003, The Free Press, New York.
70. Rudd, A., Bradley, P., 2005. Adoption of Best Management Practices for Sediment and Nutrient Reduction in Diffuse Sources in Douglas Shire. Final Report Project One, Water Quality Improvement Plan. Mossman Agricultural Services Ltd. and Douglas Shire Council, Port Douglas, Australia.
71. Selter A., Hartebrodt C., Brandl H., Herbohn J. A critical comparison of typologies of small-scale forestry in Baden-Wurttemberg derived using single and multiple criteria. Small Scale Forestry 2009, 8(1):25-42.
72. Seymour E., Pannell D., Roberts A., Marsh S., Wilkinson R. Decision making by regional bodies for natural resource management in Australia: current processes and capacity gaps. Australasian Journal of Environmental Management 2008, 17:211-221.
73. Smith, D.M., Webster, A.J., Roebeling, P.C., Rudd, A.V., Parker, D., Bartley, R., 2006. Determination and Demonstration of Agricultural Best Management Practices in the Saltwater Creek Catchment of Douglas Shire. Report Prepared for the Douglas Shire Council and Department of Environment and Heritage. CSIRO Sustainable Ecosystems, Townsville, Australia.
74. Stanley J., Clouston B., Baker R. Understanding Land Manager Constraints to the Adoption of Changed Practices or Technological Innovations: A Literature Review 2005, The State of Queensland Department of Natural Resources and Mines, Brisbane, Australia.
75. Stern P.C. Toward a coherent theory of environmentally significant behavior. Journal of Social Issues 2000, 56(3):407-424.
76. Sutherland L., Barnes A., McCrum G., Blackstock K., Toma L. Towards a cross-sectoral analysis of land use decision-making in Scotland. Landscape and Urban Planning 2011, 100(2011):1-10.
77. The State of Queensland, Commonwealth of Australia Reef Water Quality Protection Plan; for Catchments Adjacent to the Great Barrier Reef World Heritage Area 2003, Queensland Department of Premier and Cabinet, Brisbane, Australia.
78. Valbuena D., Verburg P.H., Bregt A.K. A method to define a typology for agent-based analysis in regional land-use research. Agriculture, Ecosystems and Environment 2008, 128:27-36.
79. Vanclay F. Social principles for agricultural extension to assist in the promotion of natural resource management. Australian Journal of Experimental Agriculture 2004, 44:213-222.
80. Vanclay J.K. Using a typology of tree-growers to guide forestry extension. Annals of Tropical Research 2005, 27(1):97-103.
81. van der Ploeg J.D. Rural sociology and the new agrarian question: a perspective from the Netherlands. Sociologia Ruralis 1993, 33(2):240-260.
82. van Herzele A., van Gossum P. Typology building for owner-specific policies and communications to advance forest conversion in small pine plantations. Landscape and Urban Planning 2008, 87:201-209.
83. Wiersum K.F., Elands B.H.M., Hoogstra M.A. Small-scale forest ownership across Europe: characteristics and future potential. Small-scale forest economics. Management and Policy 2005, 4(1):1-19.
84. Whatmore S. Farm household strategies and styles of farming: assessing the utility of farm typologies. Born from Within: Practice and Perspectives of Endogenous Rural Development 1994, Assen, Van Gorcum. J.D. van De Ploeg, A. Long (Eds.).