Using semiotics in consumer research to understand everyday phenomena

International Journal of Market Research

Volumn 53, Issue 5, 2011, Pages

  Ogilvie, Madeleine ^a   Mizerski, Katherine ^a  

^a EDITH COWAN UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84860109411     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJMR-53-5-651-668     Document Type: Article

References (38)

1. Alexander, M. (2000) Codes and contexts: practical semiotics for the qualitative researcher. (Handout) MRSA semiotics workshop (October), Sydney. Available from MRSA Melbourne, Australia.
2. Bell, S. (2010) Rethinking semiotics in qualitative research. AMSRO, 10 March. Online at: http://www.sbresearch.com.au/files/Rethinking_semiotics.pdf (accessed 10 September 2010).
3. Bouissac, P. (ed.) (1998) Encyclopedia of Semiotics. Oxford: Oxford University.
4. Corson, R. (1972) Fashions in Makeup: From Ancient to Modern Times. London: Peter Owen.
5. Englis, B.G., Solomon, M.R. & Ashmore, R.D. (1994) Beauty before the eyes of beholders: the cultural encoding of beauty types in magazine advertising and music television. Journal of Advertising, 23, 2, pp. 49-64.
6. Etcoff, N. (1999) Survival of the Prettiest: the Science of Beauty. New York, NY: Doubleday Publishing
7. Fabricant, S.M. & Gould, S.J. (1993) Women's makeup careers: an interpretive study of color cosmetic use and 'face value'. Psychology and Marketing, 10, 6, pp. 531-549.
8. Goffman, E. (1959) The Presentation of Self in Everyday Life. Woodstock, NY: Overlook.
9. Gottdiener, M. (1995) Postmodern Semiotics: Material Culture and the Forms of Postmodern Life. Cambridge, MA: Blackwell,
10. Grayson, K. & Shulm, D. (2000) Indexicality and the verification function of irreplaceable possessions: a semiotic analysis. Journal of Consumer Research, 27, 1, pp. 17-30.
11. Guiraud, P. (1975) Semiology. Trans. George Cross. London: Routledge & Kegan Paul.
12. Hall, S. (1997) The work of representation. In: S. Hall (ed.) Representation: Cultural Representation and Signifying Practices. London: Sage Publications Ltd.
13. Hawkes, T. (1977) New Accents: Structuralism and Semiotics. London: Methuen and Co. Ltd
14. Heilman, E.E. (1998) The struggle for self. Youth and Society, 30, 2, pp. 182-208.
15. Kelly, G.A. (1963) A Theory of Personality. New York, NY: Norton.
16. Lury, C. (1996) Consumer Culture. New Brunswick, New Jersey: Rutgers University Press.
17. MacFarquhar, L. (1994) This semiotician went to market. Lingua Franca, 4, 6, September/October, pp. 59-66, 79.
18. Manning, P.K. (1987) Semiotics and fieldwork. Qualitative Research Methods Series, 7. California: Sage Publications, Inc.
19. Merrell, F. (2000) Change Through Signs of Body, Mind and Language. Prospect Heights, Illinois: Waveland Press, Inc.
20. Merskin, D. (2007) Truly Toffee and Raisin Hell: a textual analysis of lipstick names. Sex Roles, 56, 9-10, pp. 591-600.
21. Mick, D.G. (1986) Consumer research and semiotics: exploring the morphology of signs, symbols and significance. Journal of Consumer Research, 13, 2, pp. 196-213.
22. Mick, D.G. & Oswald, L.R. (2006) The semiotic paradigm on meaning in the marketplace. In: R.W. Belk (ed.) Handbook of Qualitative Research Methods in Marketing. Northampton: Edward Elgar Publishing, pp. 31-45.
23. Mick, D.G., Burroughs, J.E., Hetzel, P. & Brannen, M.Y. (1999) A global review of semiotic consumer research. Working paper, University of Wisconsin-Madison, School of Business.
24. Mick, D.G., Burroughs, J.E., Hetzel, P. & Brannen, M.Y. (2004) Pursuing the meaning of meaning in the commercial world: an international review of marketing and consumer research founded on semiotics. Semiotica, 24, June.
25. Morgado, M.A. (1993) Animal trademark emblems on fashion apparel: a semiotic interpretation. Clothing and Textiles Research Journal, 11, 3, pp. 31-38.
26. Noble, C.H. & Walker, B.A. (1997) Exploring the relationships among liminal transitions, symbolic consumption, and the extended self. Psychology and Marketing, 14, 1, pp. 29-47.
27. Noth, W. (1990) Handbook of Semiotics. Bloomington, Indiana: Indiana University.
28. Richins, M. (1991) Social comparison and the idealized images of advertising. Journal of Consumer Research, 18, 1, pp. 71-83.
29. Rook, D.W. (1985) The ritual dimensions of consumer behavior. Journal of Consumer Research, 12, December, pp. 251-264.
30. Schouten, J.W. (1991) Selves in transition: symbolic consumption in personal rites of passage and identity reconstruction. Journal of Consumer Research, 17, March, pp. 412-425.
31. Scott, L. (2005) Fresh Lipstick: Redressing Fashion and Feminism. New York: Palgrave.
32. Smith, E.R., Murphy, J. & Coats, S. (1999) Attachment to groups: theory and measurement. Journal of Personality and Social Psychology, 77, 1, pp. 94-110.
33. Thompson, C. & Hirschman, E.C. (1995) Understanding the socialised body: a poststructuralist analysis of consumers' self-conceptions, body images, and self-care practices. Journal of Consumer Research, 22, 2, pp. 39-153.
34. Valentine, V. (1993) The dark side of the onion: rethinking the meanings of 'rational' and 'emotional' responses. Journal of the Market Research Society (0025-3618), 35, 2, p. 125.
35. Valentine, V. (2000) Semiotic workshop notes, October. Available from the MRSA head office, Melbourne, Australia.
36. Van Gennep, A. (1960) The Rites of Passage. London: Routledge & Kegan Paul Ltd.
37. Woodward, K. (1997) Concepts of identity and difference. In: K. Woodward (ed.) Identity and Difference. London: Sage Publications, Inc, pp. 59-61.
38. Zaltman, G. & Coulter, R.H. (1995) Seeing the voice of the customer: metaphor based research. Journal of Advertising Research, 35, 4, pp. 35-51.