Internet shopping behavior of Turkish customers: Comparison of two competing models

Journal of Theoretical and Applied Electronic Commerce Research

Volumn 7, Issue 1, 2012, Pages 77-93

  Turan, Aykut Hamit ^a  

^a NAMIK KEMAL UNIVERSITY   (Turkey)

Author keywords

Comparison of theories; Extended technology acceptance model; Structural equation modeling; Theory of planned behavior; Turkey

Indexed keywords

EID: 84859940326     PISSN: None     EISSN: 07181876     Source Type: Journal    
DOI: 10.4067/S0718-18762012000100007     Document Type: Article

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