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Volumn 18, Issue 2, 2012, Pages 284-303

Business process improvement of credit card department: Case study of a multinational bank

Author keywords

Business process improvement; Business process re engineering; Credit cards; Multinational bank; Process flow

Indexed keywords


EID: 84859508455     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/14637151211225207     Document Type: Article
Times cited : (17)

References (64)
  • 33
    • 0003902676 scopus 로고    scopus 로고
    • Prentice-Hall, Upper Saddle River, NJ
    • Kotler, P. (2002), Marketing Management, Prentice-Hall, Upper Saddle River, NJ.
    • (2002) Marketing Management
    • Kotler, P.1
  • 64
    • 0003711260 scopus 로고    scopus 로고
    • Prentice-Hall of India Pvt. Ltd, New Delhi
    • Srinivasan, R. (2004), Services Marketing, Prentice-Hall of India Pvt. Ltd, New Delhi.
    • (2004) Services Marketing
    • Srinivasan, R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.