Making and measuring value: Comparison, singularity and agency in brand valuation practice

Journal of Cultural Economy

Volumn 4, Issue 4, 2011, Pages 439-454

  Moor, Liz ^a   Lury, Celia ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Branding; Brands; Measurement; Valuation; Value

Indexed keywords

EID: 84859488572     PISSN: 17530350     EISSN: 17530369     Source Type: Journal    
DOI: 10.1080/17530350.2011.609708     Document Type: Article

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