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Volumn 28, Issue 4, 2011, Pages 318-326

Merck's one less campaign: Using risk message frames to promote the use of gardasil® in HPV prevention

Author keywords

Direct to Consumer Pharmaceutical Advertising; Framing; Health Communication; Risk Communication

Indexed keywords


EID: 84859340908     PISSN: 08824096     EISSN: 17464099     Source Type: Journal    
DOI: 10.1080/08824096.2011.616243     Document Type: Article
Times cited : (15)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.