Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis

Health Marketing Quarterly

Volumn 29, Issue 1, 2012, Pages 1-17

  Paek, Hye Jin ^a   Reid, Leonard N ^b   Jeong, Hyun Ju ^c   Choi, Hojoon ^b   Krugman, Dean ^b  

^a Hanyang University   (South Korea)

^b UNIVERSITY OF GEORGIA   (United States)

^c UNIVERSITY OF KENTUCKY   (United States)

Author keywords

advertising; content analysis; longitudinal research; promotion techniques; tobacco

Indexed keywords

ADOLESCENT; ADVERTIZING; ARTICLE; CHILD; CHILD BEHAVIOR; ECONOMICS; HUMAN; LEGAL ASPECT; LONGITUDINAL STUDY; METHODOLOGY; MULTILEVEL ANALYSIS; ORGANIZATION AND MANAGEMENT; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; PUBLICATION; SMOKING; TOBACCO INDUSTRY; UNITED STATES;

ADOLESCENT; ADOLESCENT BEHAVIOR; ADVERTISING AS TOPIC; CHILD; HUMANS; LONGITUDINAL STUDIES; MULTILEVEL ANALYSIS; PERIODICALS AS TOPIC; PERSUASIVE COMMUNICATION; SMOKING; TOBACCO INDUSTRY; UNITED STATES;

EID: 84859308559     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359683.2011.623087     Document Type: Article

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