Revisiting contemporary issues in green/ethical marketing: An introduction to the special issue

Journal of Marketing Management

Volumn 28, Issue 3-4, 2012, Pages 189-194

  McEachern, Morven G ^a   Carrigan, Marylyn ^b  

^a Lancaster University   (United Kingdom)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859202103     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2012.666877     Document Type: Editorial

References (2)

1. Prothero, A. 1998. Green marketing: The 'fad' that won't slip slide away. Journal of Marketing Management, 14: 507-512.
2. Soron, D. 2010. Sustainability, self-identity and the sociology of consumption. Sustainable Development, 18: 172-181.