Green marketing: The 'fad' that won't slip slide away

Journal of Marketing Management

Volumn 14, Issue 6, 2010, Pages 507-512

  Prothero, Andrea ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84969951740     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725798784867680     Document Type: Editorial

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