Corporate social responsibility and marketing channel coordination

Research in Economics

Volumn 66, Issue 2, 2012, Pages 142-148

  Goering, Gregory E ^a  

^a UNIVERSITY OF ALASKA FAIRBANKS   (United States)

Author keywords

Bilateral monopoly; Channel coordination; Corporate social responsibility

Indexed keywords

EID: 84859112571     PISSN: 10909443     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.rie.2011.10.001     Document Type: Article

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