Optimal markdown pricing strategy with demand learning

Probability in the Engineering and Informational Sciences

Volumn 26, Issue 1, 2012, Pages 77-104

  Kwon, H Dharma ^a   Lippman, Steven A ^b   Tang, Christopher S ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COSTS;

BAYESIAN; DEMAND LEARNING; INCOMPLETE INFORMATION; MARKDOWN PRICES; MARKDOWN PRICING STRATEGIES; POSTERIOR PROBABILITY; THRESHOLD POLICIES;

PROBABILITY DISTRIBUTIONS;

EID: 84858865848     PISSN: 02699648     EISSN: 14698951     Source Type: Journal    
DOI: 10.1017/S0269964811000246     Document Type: Article

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