Direct-to-Consumer Marketing of Evidence-Based Psychological Interventions. Introduction

Behavior Therapy

Volumn 43, Issue 2, 2012, Pages 231-235

  Santucci, Lauren C ^a   McHugh, R Kathryn ^a   Barlow, David H ^a  

^a BOSTON UNIVERSITY   (United States)

Author keywords

Dissemination; Evidence based treatment; Implementation; Marketing

Indexed keywords

COGNITIVE THERAPY; CONSUMER ATTITUDE; DIRECT TO CONSUMER MARKETING; EDITORIAL; EVIDENCE BASED MEDICINE; EVIDENCE BASED PSYCHOLOGICAL INTERVENTION; HEALTH CARE ACCESS; HEALTH PROGRAM; HEALTH PROMOTION; HUMAN; INFORMATION DISSEMINATION; MASS MEDIUM; PATIENT EDUCATION; PSYCHIATRIC TREATMENT; SOCIAL MARKETING;

EVIDENCE-BASED PRACTICE; HUMANS; INFORMATION DISSEMINATION; MARKETING OF HEALTH SERVICES;

EID: 84858623236     PISSN: 00057894     EISSN: 18781888     Source Type: Journal    
DOI: 10.1016/j.beth.2011.07.003     Document Type: Editorial

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