Maximizing product adoption in social networks

WSDM 2012 - Proceedings of the 5th ACM International Conference on Web Search and Data Mining

Volumn , Issue , 2012, Pages 603-612

  Bhagat, Smriti ^a   Goyal, Amit ^a   Lakshmanan, Laks V S ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Influence; Product adoption; Viral marketing

Indexed keywords

INFLUENCE; INFLUENCE MAXIMIZATIONS; KEY OBJECTIVE; LT MODEL; NP-HARD; OBJECTIVE FUNCTIONS; PRODUCT ADOPTION; PROPAGATION MODELS; SOCIAL NETWORKS; SUBMODULAR; VIRAL MARKETING;

DATA MINING; INFORMATION RETRIEVAL; MARKETING; SOCIAL NETWORKING (ONLINE); WORLD WIDE WEB;

APPROXIMATION ALGORITHMS;

EID: 84858044308     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2124295.2124368     Document Type: Conference Paper

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