“Even a penny will help!”: Legitimization of paltry donation and social proof in soliciting donation to a charitable organization

Communication Research Reports

Volumn 24, Issue 4, 2007, Pages 271-282

  Shearman, Sachiyo M ^a   Yoo, Jina H ^a  

^a EAST CAROLINA UNIVERSITY   (United States)

Author keywords

Legitimization; Social Influence; Social Proof

Indexed keywords

EID: 84857683916     PISSN: 08824096     EISSN: 17464099     Source Type: Journal    
DOI: 10.1080/08824090701624148     Document Type: Article

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