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Volumn 19, Issue 2, 2012, Pages 121-133

The "organization" as an interdisciplinary learning zone: Using a strategic game to integrate learning about supply chain management and advertising

Author keywords

Ad SCM Experiential Lab Organization Game; Advertising; Learning organizations; Management games; Simulation; Strategic game; Supply chain management

Indexed keywords


EID: 84857660335     PISSN: 09696474     EISSN: None     Source Type: Journal    
DOI: 10.1108/09696471211201489     Document Type: Article
Times cited : (14)

References (28)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.