Business strategies in the counterfeit market

Journal of Business Research

Volumn 65, Issue 5, 2012, Pages 658-665

  Staake, Thorsten ^a   Thiesse, Frédéric ^b   Fleisch, Elgar ^a,c  

^a ETH ZURICH   (Switzerland)

^b UNIVERSITY OF WÜRZBURG   (Germany)

^c UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Anti counterfeiting; Brand protection; Counterfeit trade; Strategic groups

Indexed keywords

EID: 84857447508     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.03.008     Document Type: Article

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