How far can we push sceptical reflexivity? An analysis of marketing ethics and the certification of poverty

Journal of Marketing Management

Volumn 25, Issue 7-8, 2009, Pages 777-794

  Neyland, Daniel ^a   Simakova, Elena ^b  

^a LANCASTER UNIVERSITY   (United Kingdom)

^b Department of Obstetrics Gynecology   (United States)

Author keywords

Actor Network Theory; Ethics; Fair Trade; Marketing; Reflexivity; Scepticism; STS

Indexed keywords

EID: 84857427892     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X471622     Document Type: Article

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