Old firms, new tricks and the quest for profits: Burberry's journey from success to failure and back to success again

Journal of Economic Geography

Volumn 12, Issue 1, 2012, Pages 55-77

  Tokatli, Nebahat ^a  

^a NEW SCHOOL FOR SOCIAL RESEARCH   (United States)

Author keywords

Brand communities; Britishness; Burberry; Consumer creativity; Luxury retailers; Sourcing

Indexed keywords

COMPETITIVENESS; MARKETING; RETAILING; STRATEGIC APPROACH;

EID: 84857381366     PISSN: 14682702     EISSN: 14682710     Source Type: Journal    
DOI: 10.1093/jeg/lbq046     Document Type: Article

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