Pricing on Purpose: Creating and Capturing Value

Pricing on Purpose: Creating and Capturing Value

Volumn , Issue , 2015, Pages 1-374

  Baker, Ronald J ^a  

^a VeraSage Institute   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 69649091831     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781119201366     Document Type: Book

References (213)

1. Albrecht, Karl. The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business. New York: HarperBusiness, 1992.
2. Albrecht, Karl. The Northbound Train: Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization. New York: American Management Association, 1994.
3. Albrecht, Karl. The Power of Minds at Work: Organizational Intelligence in Action. New York: AMACOM, 2003.
4. Albrecht, Karl, and Ron Zemke. Service America in the New Economy. New York:McGraw-Hill, 2002.
5. Armentano, Dominick T. Antitrust: The Case for Repeal. Auburn, AL: Ludwig von Mises Institute, 1990.
6. Armentano, Dominick T. Antitrust: The Case for Repeal, rev. 2nd ed. Auburn, AL: Ludwig von Mises Institute, 1999.
7. Becker, Gary S., and Guity Nashat Becker. The Economics of Life: From Baseball to Affirmative Action to Immigration, How Real-World Issues Affect Our Everyday Life. New York: McGraw-Hill, 1997.
8. Beckwith, Harry. The Invisible Touch: The Four Keys to Modern Marketing. New York:Warner Books, 2000.
9. Bernstein, Peter L. Against the Gods: The Remarkable Story of Risk. Hoboken, NJ: John Wiley & Sons, 2001.
10. Berra, Yogi, with Dave Kaplan. When You Come to a Fork in the Road, Take It!: Inspiration and Wisdom from One of Baseball's Greatest Heroes. New York: Hyperion, 2001.
11. Blaug, Mark. Not Only an Economist: Recent Essays by Mark Blaug. Cheltenham, UK:Edward Elgar Publishing, 1997.
12. Block, Peter. The Answer to How Is Yes: Acting on What Matters. San Francisco: Berrett-Koehler Publishers, 2003.
13. Bornstein, David. How to Change the World: Social Entrepreneurs and the Power of New Ideas. New York: Oxford University Press, 2004.
14. Bosworth, Michael T., and John R. Holland. Customer Centric Selling. New York:McGraw-Hill, 2004.
15. Boulton, Richard E.S., Barry D. Libert, and Steve M. Samek. Cracking the Value Code:How Successful Businesses Are Creating Wealth in the New Economy. New York:HarperBusiness, 2000.
16. Bowie, Norman E. Business Ethics: A Kantian Perspective. Oxford, UK: Blackwell, 1999.
17. Boyle, David. The Sum of Our Discontent: Why Numbers Make Us Irrational. New York:Texere, 2001.
18. Branden, Nathaniel. The Six Pillars of Self-Esteem. New York: Bantam, 1994.
19. Branden, Nathaniel. Self-Esteem at Work: How Confident People Make Powerful Companies. San Francisco: Jossey-Bass, 1998.
20. Brandenburger, Adam M., and Barry J. Nalebuff. Co-opetition: The Game Theory That's Changing the Game of Business. New York: Currency Doubleday, 1996.
21. Branson, Richard. Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way. New York: Three Rivers Press, 1998.
22. Buchholz, Todd G. New Ideas From Dead Economists: An Introduction to Modern Economic Thought. New York: Plume, 1990.
23. Byrns, Ralph T., and Gerald W. Stone. Economics, 5th ed. New York: HarperCollins College Division, 1991.
24. Calder, Lendol. Financing the American Dream: A Cultural History of Consumer Credit. Princeton, NJ: Princeton University Press, 1999.
25. Callahan, Gene. Economics for Real People: An Introduction to the Austrian School. Auburn, AL: Ludwig von Mises Institute, 2002.
26. Carlzon, Jan. Moments of Truth: New Strategies for Today's Customer-Driven Economy. New York: Harper & Row, 1987.
27. Caroselli, Henry M. Cult of the Mouse: Can We Stop Corporate Greed from Killing Innovation in America? Berkeley, CA: Ten Speed Press, 2004.
28. Christensen, Clayton M., and Michael E. Raynor. The Innovator's Solution: Creating and Sustaining Successful Growth. Boston: Harvard Business School Press, 2003.
29. Cialdini, Robert B. Influence: The New Psychology of Modern Persuasion. New York:Quill, 1993.
30. Cohen, Martin. Smith's Wealth of Nations: A Beginner's Guide. London: Hodder & Stoughton, 2001.
31. Collins, James C. Good to Great: Why Some Companies Make the Leap... and Others Don't. New York: HarperBusiness, 2001.
32. Conway, Susan, and Char Sligar. Unlocking Knowledge Assets: Knowledge Management Solutions from Microsoft. Redmond, WA: Microsoft Press, 2002.
33. Covey, Stephen R. The 8th Habit: From Effectiveness to Greatness. New York: Free Press, 2004.
34. Coyle, Diane. Sex, Drugs and Economics: An Unconventional Introduction to Economics. New York: Texere, 2002.
35. Cross, Robert G. Revenue Management: Hard-Core Tactics for Market Domination. New York: Broadway Books, 1997.
36. Culp, Christopher L., and William A. Niskanen, eds. Corporate Aftershock: The Public Policy Lessons from the Collapse of Enron and Other Major Corporations. Hoboken, NJ: John Wiley & Sons, 2003.
37. Daly, John L. Pricing for Profitability: Activity-Based Pricing for Competitive Advantage. New York: John Wiley & Sons, 2002.
38. Davenport, Thomas H., and Laurence Prusak, with H. James Wilson. What's the Big Idea?:Creating and Capitalizing on the Best Management Thinking. Boston: Harvard Business School Press, 2003.
39. DiLorenzo, Thomas J. How Capitalism Saved America: The Untold History of Our Country, from the Pilgrims to the Present. New York: Crown Forum, 2004.
40. Disney Institute. Be Our Guest: Perfecting the Art of Customer Service. New York: Disney Editions, 2001.
41. Docters, Robert G., Michael R. Reopel, Jeanne-Mey Sun, and Stephen M. Tanny. Winning the Profit Game: Smarter Pricing, Smarter Branding. New York: McGraw-Hill, 2004.
42. Dougherty, Peter J. Who's Afraid of Adam Smith: How the Market Got Its Soul! Hoboken, NJ: John Wiley & Sons, 2002.
43. Drucker, Peter F. Toward the Next Economics and Other Essays. New York: Harper & Row, 1981.
44. Drucker, Peter F. "What is Business Ethics?" The Public Interest, no. 63 (Spring 1981):18-36.
45. Drucker, Peter F. Adventurers of a Bystander. New Brunswick, NJ: Transaction Publishers, 1994.
46. Drucker, Peter F. Managing in a Time of Great Change. New York: Truman Talley Books/Dutton, 1995.
47. Drucker, Peter F. Management Challenges for the 21st Century. New York: HarperCollins, 1999.
48. Drucker, Peter, F. Managing in the Next Society. New York: Truman Talley Books, 2002.
49. Drucker, Peter F. Peter Drucker on the Profession of Management. Boston: Harvard Business Review, 2003.
50. Drucker, Peter F., with Joseph A. Maciariello. The Daily Drucker: 366 Days of Insights and Motivation for Getting the Right Things Done. New York: HarperBusiness, 2004.
51. D'Souza, Dinesh. The Virtue of Prosperity: Finding Values in an Age of Techno-Affluence. New York: The Free Press, 2000.
52. Dyson, James. Against the Odds: An Autobiography. New York: Texere, 2003.
53. Ebenstein, Alan. Hayek's Journey: The Mind of Friedrich Hayek. New York: Palgrave Macmillan, 2003.
54. Emerson, Ralph Waldo. Self-Reliance: The Wisdom of Ralph Waldo Emerson as Inspiration for Daily Living. New York: Bell Tower, 1991.
55. Epstein, Richard A. Simple Rules for a Complex World. Cambridge, MA: Harvard University Press, 1995.
56. Flaherty, John E. Peter Drucker: Shaping the Managerial Mind. San Francisco: Jossey-Bass, 1999.
57. Florida, Richard. The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life. New York: Basic Books, 2002.
58. Fog, Bjarke. Pricing in Theory and Practice. Copenhagen: Handelshøjskolens Forlag, 1994.
59. Ford, Henry, and Samuel Crowther. My Life and Work. New York: Doubleday, 1922 (available through Kessinger Publishing at www.kessinger.net).
60. Frank, Robert H. Passions Within Reason: The Strategic Role of the Emotions. New York:Norton, 1988.
61. Frank, Robert H. Luxury Fever: Why Money Fails to Satisfy in an Era of Excess. New York:Free Press, 1999.
62. Frank, Robert H. What Price the Moral High Ground?: Ethical Dilemmas in Competitive Environments. Princeton, NJ: Princeton University Press, 2004.
63. Freiberg, Kevin, and Jackie Freiberg. Nuts! Southwest Airline's Crazy Recipe for Business and Personal Success. Austin, TX: Bard Press, 1996.
64. Friedman, David. The Machinery of Freedom: Guide to Radical Capitalism, 2nd ed. La Salle, IL: Open Court, 1989.
65. Friedman, David D. Price Theory: An Intermediate Text, 2nd ed. Cincinnati, OH: South-Western Publishing, 1990.
66. Friedman, David D. Hidden Order: The Economics of Everyday Life. New York:HarperBusiness, 1996.
67. Friedman, Milton, and Rose Friedman. Free to Choose: A Personal Statement. New York:Harcourt Brace, 1980.
68. Fukuyama, Francis. Trust: The Social Virtues and the Creation of Prosperity. New York:Free Press, 1995.
69. Gardner, Howard. Changing Minds: The Art and Science of Changing Our Own and Other People's Minds. Boston: Harvard Business School Press, 2004.
70. Garvey, William, and David Fisher. The Age of Flight: A History of America's Pioneering Airline. Greensboro, NC: Pace Communications, 2002.
71. Gilder, George. Wealth and Poverty. New York: Basic Books, 1981.
72. Gilder, George. The Spirit of Enterprise. New York: Simon & Schuster, 1984.
73. Gilder, George. Recapturing the Spirit of Enterprise: Updated for the 1990s. San Francisco:ICS Press, 1992.
74. Gilder, George. Wealth and Poverty: A New Edition of the Classic. San Francisco: ICS Press, 1993.
75. Gregory, John Milton. The Seven Laws of Teaching. Grand Rapids, MI: Baker Books, 1995 (originally published in 1884).
76. Gustafsson, Anders, and Michael D. Johnson. Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation. San Francisco: Jossey-Bass, 2003.
77. Halberstam, Joshua. Everyday Ethics: Inspired Solutions to Real-Life Dilemmas. New York:Penguin Books, 1993.
78. Hamel, Gary. Leading the Revolution. Boston: Harvard Business School Press, 2000.
79. Handy, Charles, and Elizabeth Charles. The New Alchemists. London: Hutchinson, 2004.
80. Hart, Christopher W. Extraordinary Guarantees: Achieving Breakthrough Gains in Quality and Customer Satisfaction. Brookline, MA: Spire Group, 1998.
81. Hart, Christopher, W.L., and Christopher E. Bogan. The Baldridge: What It Is, How It's Won, How to Use It to Improve Quality in Your Company. New York: McGraw-Hill, 1992.
82. Hayek, Friedrich von. "The Use of Knowledge in Society." American Economic Review 35 (September 1945): 519-30.
83. Henderson, David R. The Joy of Freedom: An Economist's Odyssey. Upper Saddle River, NJ: Prentice-Hall, 2002.
84. Heyne, Paul T. Private Keepers of the Public Interest. New York: McGraw-Hill, 1968.
85. Heyne, Paul. A Student's Guide to Economics. Wilmington, DE: ISI Books, 2000.
86. Holcombe, Randall G. 15 Great Austrian Economists. Auburn, AL: Ludwig von Mises Institute, 1999.
87. Hood, John M. The Heroic Enterprise: Business and the Common Good. New York: Free Press, 1996.
88. Hoopes, James. False Prophets: The Gurus Who Created Modern Management and Why Their Ideas Are Bad for Business Today. Cambridge, MA: Perseus Books, 2003.
89. Howey, Richard S. The Rise of the Marginal Utility School, 1870-1889. New York:Columbia University Press [Morningside Edition], 1989.
90. Iacocca, Lee, with William Novak. Iacocca: An Autobiography. New York: Bantam Books, 1984.
91. The Imagineers. The Imagineering Way: Ideas to Ignite Your Creativity. New York: Disney Editions, 2003.
92. Ingold, Anthony, Una McMahon-Beattie, and Ian Yeoman, eds. Yield Management:Strategies for the Service Industries, 2nd ed. London: Continuum, 2000.
93. Jensen, Daniel L., ed. Challenge and Achievement in Accounting During the Twentieth Century: A Conference Celebrating the Fiftieth Anniversary of the Accounting Hall of Fame. Columbus: Ohio State University, 2002.
94. Johnson, H. Thomas, and Anders Broms. Profit Beyond Measure: Extraordinary Results through Attention to Work and People. New York: Free Press, 2000.
95. Johnson, H. Thomas, and Robert S. Kaplan. Relevance Lost: The Rise and Fall of Management Accounting. Boston: Harvard Business School Press, 1991.
96. Johnson, Paul. Intellectuals. New York: HarperPerennial, 1990.
97. Jones, Benjamin F. "Age and Great Invention." Evanston, IL: Kellogg School of Management and National Bureau of Economic Research, 2005. Available at www. kellogg.northwestern.edu/faculty/jones-ben/htm/Research.htm
98. Kay, John. Foundations of Corporate Success: How Business Strategies Add Value. New York: Oxford University Press, 1995.
99. Kay, John. Culture and Prosperity: The Truth About Markets--Why Some Nations Are Rich but Most Remain Poor. New York: HarperBusiness, 2004.
100. Keen, Steve. Debunking Economics: The Naked Emperor of the Social Sciences. Annandale, Australia: Pluto Press, 2002.
101. Kehrer, Daniel. Doing Business Boldly. New York: Time Books, 1989.
102. Kessler, Sheila. Measuring and Managing Customer Satisfaction: Going for the Gold. Milwaukee, WI: ASQC Quality Press, 1996.
103. Khalsa, Mahan. Let's Get Real or Let's Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed. Salt Lake City, Utah: White Water Press, 1999.
104. Koch, Richard. The Natural Laws of Business: How to Harness the Power of Evolution, Physics, and Economics to Achieve Business Success . New York: Doubleday, 2001.
105. Koch, Richard. The 80/20 Individual: How to Accomplish More by Doing Less--the Nine Essentials of 80/20 Success at Work. New York: Currency Doubleday, 2003.
106. Krass, Peter, ed. The Book of Entrepreneurs'Wisdom: Classic Writings by Legendary Entrepreneurs. New York: John Wiley & Sons, 1999.
107. Kurtz, David L., and Kenneth E. Clow. Services Marketing. New Jersey: John Wiley & Sons, 1998.
108. Lacey, Robert. Sotheby's: Bidding for Class. New York: Little, Brown, 1998.
109. Landsburg, Steven E. The Armchair Economist: Economics and Everyday Life. New York:Free Press, 1993.
110. Landsburg, Steven E. Price Theory and Applications, 3rd ed. St. Paul, MN: West Publishing, 1996.
111. Landsburg, Steven E. Price Theory and Applications, 5th ed. Cincinnati, OH: South-Western, 2002.
112. Langworth, Richard M., and Jan P. Norbye. The Complete History of General Motors 1908-1986. New York: Beekman House, 1986.
113. Lanning, Michael J. Delivering Profitable Value: A Revolutionary Framework to Accelerate Growth, Generate Wealth, and Rediscover the Heart of Business. Cambridge, MA:Perseus Books, 1998.
114. LaSalle, Diana, and Terry A. Britton. Priceless: Turning Ordinary Products into Extraordinary Experience. Boston: Harvard Business School Press, 2003.
115. LeBoeuf, Michael. How to Win Customers and Keep Them for Life: Revised and Updated for the Digital Age. New York: Berkley Books, 2000.
116. Lev, Baruch. Intangibles: Management, Measurement, and Reporting. Washington, DC:Brookings Institution Press, 2001.
117. Levitt, Theodore. "Marketing Myopia." Harvard Business Review 53 (September-October 1975).
118. Lott, John R., Jr. Are Predatory Commitments Credible?: Who Should the Courts Believe? Chicago: University of Chicago Press, 1999.
119. Low, Jonathan, and Pam Cohen Kalafut. Invisible Advantage: How Intangibles Are Driving Business Performance. Cambridge, MA: Perseus Books, 2002.
120. Lowe, Suzanne C. Marketplace Masters: How Professional Service Firms Compete to Win. Westport, CT: Praeger, 2004.
121. Maital, Shlomo. Executive Economics: Ten Essential Tools for Managers. New York: Free Press, 1994.
122. Marcus, Stanley. Quest for the Best. New York: Viking Press, 1979.
123. Marcus, Stanley. The Viewpoints of Stanley Marcus: A Ten-Year Perspective. Denton, TX:University of North Texas Press, 1995.
124. Marcus, Stanley. Minding the Store: A Memoir. Denton, TX: University of North Texas Press, 1997 (facsimile edition; original publication 1974).
125. Marcus, Stanley. Stanley Marcus from A to Z: Viewpoints Volume II . Denton, TX: University of North Texas Press, 2000.
126. Marn, Michael V., Eric V. Roegner, and Craig C. Zawada. The Price Advantage. Hoboken, NJ: John Wiley & Sons, 2004.
127. Marx, Karl. Value, Price and Profit. New York: International Publishers, 1995 (paperback edition; originally published 1865).
128. Maxwell, John C. There's No Such Thing as Business Ethics. New York: Warner Books, 2003.
129. McCloskey, Donald N. The Applied Theory of Price, 2nd ed. New York: Macmillan, 1985.
130. McCloskey, Deirdre N. The Rhetoric of Economics, 2nd ed. Madison, WI: University of Wisconsin Press, 1998.
131. McCloskey, Deirdre. How to Be Human--Though an Economist. Ann Arbor, MI: University of Michigan Press, 2000.
132. McGrath, Rita Gunther, and Ian MacMillan. The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty. Boston: Harvard Business School Press, 2000.
133. McKain, Scott. All Business Is Show Business: Strategies for Earning Standing Ovations from Your Customers and Employees. Nashville, TN: Rutledge Hill Press, 2002.
134. Menger, Carl. Principles of Economics, transl. James Dingwall and Bert F. Hoselitz. New York: New York University Press, 1976 [1871].
135. Micklethwait, John, and Adrian Wooldridge. The Witch Doctors: Making Sense of the Management Gurus. New York: Times Books, 1996.
136. Miniter, Richard. The Myth of Market Share: Why Market Share Is the Fool's Gold of Business. New York: Crown Business, 2002.
137. Mintz, Steven M. Cases in Accounting Ethics and Professionalism, 3rd ed. Boston: Irwin McGraw-Hill, 1997.
138. Mises, Ludwig von. Planned Chaos. New York: The Foundation for Economic Education, 1947.
139. Mises, Ludwig von. Human Action: A Treatise on Economics. San Francisco: Fox & Wilkes, 1996.
140. Mokyr, Joel. The Gifts of Athena: Historical Origins of the Knowledge Economy. Princeton, NJ: Princeton University Press, 2002.
141. Monroe, Kent B. Pricing: Making Profitable Decisions, 3rd ed. New York: McGraw-Hill, 2003.
142. Moon, Chris, and Clive Bonny. Business Ethics: Facing Up to the Issues. London: Profile Books, 2001.
143. Morris, Edmund. Dutch: A Memoir of Ronald Reagan. New York: Random House, 1999.
144. Morse, Jennifer Roback. Love and Economics: Why the Laissez-Faire Family Doesn't Work. Dallas, TX: Spence Publishing, 2001.
145. Murray, Charles. Human Accomplishment: The Pursuit of Excellence in the Arts and Sciences, 800 B.C. to 1950. New York: HarperCollins, 2003.
146. Myers, David G. Intuition: Its Power and Perils. New Haven, CT: Yale University Press, 2002.
147. Nagle, Thomas T., and Reed K. Holden. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, 2nd ed. Upper Saddle River, NJ: Prentice-Hall, 1995.
148. Nagle, Thomas T., and Reed K. Holden. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, 3rd ed. Upper Saddle River, NJ: Prentice-Hall, 2002.
149. Neuhaus, Richard John. Doing Well and Doing Good: The Challenge to the Christian Capitalist. New York: Doubleday, 1992.
150. Niven, Paul R. Balanced Scorecard: Maximizing Performance and Maintaining Results. Hoboken, NJ: John Wiley & Sons, 2002.
151. Nonaka, Ikujiro, and Hirotaka Takeuchi. The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation. New York: Oxford University Press, 1995.
152. Northcutt, Wendy. The Darwin Awards: Survival of the Fittest. New York: Dutton, 2003.
153. Novak, Michael. The Catholic Ethic and the Spirit of Capitalism. New York: Free Press, 1993.
154. Novak, Michael. Business as a Calling: Work and the Examined Life. New York: Free Press, 1996.
155. O'Rourke, P.J. Eat the Rich: A Treatise on Economics. New York: Atlantic Monthly Press, 1998.
156. Paine, Thomas. Rights of Man and Common Sense. New York: Alfred A. Knopf, 1994.
157. Peppers, Don, and Martha Rogers. The One to One Enterprise: Tools for Competing in the Interactive Age. New York: Doubleday, 1997.
158. Peters, Tom. The Tom Peters Seminar: Crazy Times Call for Crazy Organizations. New York: Vintage Books, 1994.
159. Peters, Tom. The Circle of Innovation: You Can't Shrink Your Way to Greatness. New York:Random House, 1998.
160. Peters, Tom. Re-Imagine!: Business Excellence in a Disruptive Age. London: Dorling Kindersley, 2003.
161. Pine, B. Joseph II, and James H. Gilmore. The Experience Economy: Work Is Theatre and Every Business a Stage. Boston: Harvard Business School Press, 1999.
162. Postrel, Virginia. The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness. New York: HarperCollins, 2003.
163. Reed, Richard C. Billing Innovations: New Win-Win Ways to End Hourly Billing. Chicago:American Bar Association, 1996.
164. Reichheld, Frederick F., and Thomas Teal. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Boston: Harvard Business School Press, 1996.
165. Reichheld, Frederick F. Loyalty Rules! How Today's Leaders Build Lasting Relationships. Boston: Harvard Business School Press, 2001.
166. Rosenbluth, Hal F. The Customer Comes Second and Other Secrets of Exceptional Service. New York: William Morrow, 1992.
167. Satinover, Jeffrey. The Quantum Brain: The Search for Freedom and the Next Generation of Man. New York: John Wiley & Sons, 2001.
168. Seabright, Paul. The Company of Strangers: A Natural History of Economic Life. Princeton, NJ: Princeton University Press, 2004.
169. Sewell, Carl. Customers for Life: How to Turn That One-Time Buyer into a Lifetime Customer. New York: Pocket Books, 1990.
170. Seymour, Daniel T., ed. The Pricing Decision: A Strategic Planner for Marketing Professionals. Chicago: Probus, 1989.
171. Silverstein, Michael J., and Neil Fiske. Trading Up: Why Consumers Want New Luxury Goods-and How Companies Create Them. New York: Portfolio, 2005.
172. Simon, Julian L. A Life Against the Grain: The Autobiography of an Unconventional Economist. New Brunswick, NJ: Transaction Publishers, 2002.
173. Skousen, Mark. The Making of Modern Economics: The Lives and Ideas of the Great Thinkers. Armonk, NY: M.E. Sharpe, 2001.
174. Skousen, Mark. The Power of Economic Thinking. New York: Foundation for Economic Education, 2002.
175. Skousen, Mark, and Kenna C. Taylor. Puzzles and Paradoxes in Economics. Cheltenham, UK: Edward Elgar Publishing, 1997.
176. Slywotzky, Adrian, and Richard Wise. How to Grow When Markets Don't. New York:Warner Business Books, 2003.
177. Sowell, Thomas. Knowledge and Decisions. New York: Basic Books, 1980.
178. Sowell, Thomas. A Conflict of Visions: Ideological Origins of Political Struggles. New York: William Morrow, 1987.
179. Sowell, Thomas. Race and Culture: A World View. New York: Basic Books, 1994.
180. Sowell, Thomas. Barbarians Inside the Gates and Other Controversial Essays. Stanford, CA: Hoover Institution Press, 1999.
181. Sowell, Thomas. Basic Economics: A Citizen's Guide to the Economy. New York: Basic Books, 2000.
182. Sowell, Thomas. Applied Economics: Thinking Beyond Stage One. New York: Basic Books, 2004a.
183. Sowell, Thomas. Basic Economics: A Citizen's Guide to the Economy, rev. expanded ed. New York: Basic Books, 2004b.
184. Stewart, Thomas A. The Wealth of Knowledge: Intellectual Capital and the Twenty-First Century Organization. New York: Currency, 2001.
185. Stieber, John A. Profit Is Not a Four-Letter Word. New York: Amacom, 1998.
186. Stigler, George J. The Economist as Preacher and Other Essays. Chicago: University of Chicago Press, 1982.
187. Stigler, George J. Memoirs of an Unregulated Economist. New York: Basic Books, 1985.
188. Stiglitz, Joseph E., and Carl E. Walsh. Principles of Microeconomics, 3rd ed. New York:Norton, 2002.
189. Strathern, Paul. A Brief History of Economic Genius. New York: Texere, 2001.
190. Sullivan, Gordon R., and Michael V. Harper. Hope Is Not a Method: What Business Leaders Can Learn from America's Army. New York: Broadway Books, 1997.
191. Taylor, Frederick Winslow. The Principles of Scientific Management. New York: Norton, 1967 (originally published 1911).
192. Tedlow, Richard S. Giants of Enterprise: Seven Business Innovators and the Empires They Built. New York: HarperBusiness, 2001.
193. Thaler, Richard H. The Winner's Curse: Paradoxes and Anomalies of Economic Life. Princeton, NJ: Princeton University Press, 1992.
194. Tobias, Andrew. Fire and Ice: The Story of Charles Revson-The Man Who Built the Revlon Empire. New York: William Morrow, 1976.
195. Tucker, Spencer A. Pricing for Higher Profit: Criteria, Methods, Applications. New York:McGraw-Hill, 1966.
196. Vance, Mike, and Diane Deacon. Think Out of the Box . Franklin Lakes, NJ: Career Press, 1995.
197. Vishwanath, Vijay, and David Harding. "The Starbucks Effect." Harvard Business Review 78 (March-April 2000): 17-18.
198. Watson, Robert A., and Ben Brown. The Most Effective Organization in the U.S.:Leadership Secrets of the Salvation Army. New York: Crown Business, 2001.
199. Watts, Michael, ed. The Literary Book of Economics. Wilmington, DE: ISI Books, 2003.
200. Wetherbe, James C. The World On Time: The 11 Management Principles That Made FedEx an Overnight Sensation. Santa Monica, CA: Knowledge Exchange, 1996.
201. Wheelan, Charles. Naked Economics: Undressing the Dismal Science. New York: W.W. Norton, 2002.
202. Wheen, Francis. Idiot Proof: Deluded Celebrities, Irrational Power Brokers, Media Morons, and the Erosion of Common Sense. New York: PublicAffairs, 2004.
203. Wight, Jonathan B. Saving Adam Smith: A Tale of Wealth, Transformation, and Virtue. Upper Saddle River, NJ: Prentice-Hall, 2002.
204. Williams, Roy H. The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. Austin, TX: Bard Press, 1998.
205. Williams, Roy H. Secret Formulas of the Wizard of Ads. Austin, TX: Bard Press, 1999.
206. Williams, Roy H. Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion. Marietta, GA: Bard Press, 2001.
207. Williams, Walter E. More Liberty Means Less Government: Our Founders Knew This Well. Stanford, CA: Hoover Institution Press, 1999.
208. Wilson, James Q. The Moral Sense. New York: Free Press, 1993.
209. Wilson, James Q. On Character: Essays by James Q. Wilson. Washington, DC: AEI Press, 1995.
210. Winninger, Thomas J. Full Price: Competing on Value in the New Economy. Chicago:Dearborn Trade, 2000.
211. Wriston, Walter. Risk and Other Four-Letter Words. New York: Harper & Row, 1986.
212. Young, Jeffrey S., and William L. Simon. iCon: Steve Jobs, The Greatest Second Act in the History of Business. Hoboken, NJ: John Wiley & Sons, 2005.
213. Yutang, Lin. The Importance of Living. New York: Quill, 1998.