Market segmentation and ideal point identification for new product design using fuzzy data compression and fuzzy clustering methods

Applied Soft Computing Journal

Volumn 12, Issue 4, 2012, Pages 1371-1378

  Chan, Kit Yan ^a   Kwong, C K ^b   Hu, B Q ^c  

^a CURTIN UNIVERSITY   (Australia)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^c WUHAN UNIVERSITY   (China)

Author keywords

Digital camera design; Fuzzy clustering; Fuzzy compression; Ideal point; Market segmentation; Product design

Indexed keywords

CENTRAL POINT; COMPETITIVE STRATEGY; COMPRESSION TECHNIQUES; CUSTOMER REQUIREMENTS; FUZZY CLUSTERING METHOD; FUZZY CLUSTERING TECHNIQUES; FUZZY DATA; HIGH DIMENSIONS; IDEAL POINTS; MARKET SEGMENT; MARKET SEGMENTATION; MARKETING SEGMENT; NEW PRODUCT DESIGN; NEW PRODUCT DEVELOPMENT; TWO-DIMENSION;

CUSTOMER SATISFACTION; DIGITAL CAMERAS; FUZZY CLUSTERING; FUZZY SET THEORY; FUZZY SYSTEMS; PRODUCT DESIGN; SALES; VIDEO CAMERAS;

DATA COMPRESSION;

EID: 84857108643     PISSN: 15684946     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.asoc.2011.11.026     Document Type: Article

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