Effects of Emotional Tone and Visual Complexity on Processing Health Information in Prescription Drug Advertising

Health Communication

Volumn 27, Issue 1, 2012, Pages 42-48

  Norris, Rebecca L ^a   Bailey, Rachel L ^b   Bolls, Paul D ^c   Wise, Kevin R ^c  

^a AIDS Institute   (United States)

^b INDIANA UNIVERSITY   (United States)

^c UNIVERSITY OF MISSOURI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

PRESCRIPTION DRUG;

ADVERTIZING; AGED; ARTICLE; CONSUMER HEALTH INFORMATION; EMOTION; FEMALE; HUMAN; MALE; METHODOLOGY; MIDDLE AGED; MOTIVATION; RECOGNITION;

ADVERTISING AS TOPIC; AGED; CONSUMER HEALTH INFORMATION; EMOTIONS; FEMALE; HUMANS; MALE; MIDDLE AGED; MOTIVATION; PRESCRIPTION DRUGS; RECOGNITION (PSYCHOLOGY);

EID: 84857098177     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1080/10410236.2011.567450     Document Type: Article

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