메뉴 건너뛰기




Volumn 31, Issue 1, 2012, Pages 83-102

Leisure corporations, beer brand culture, and the crisis of masculinity: The Speight's 'Southern Man' advertising campaign

Author keywords

consumer culture; lifestyle; men; New Zealand; nostalgia

Indexed keywords

ADVERTISING; CULTURAL IDENTITY; GENDER IDENTITY; IDENTITY CONSTRUCTION; LIFESTYLE; MASCULINIZATION; RECREATIONAL ACTIVITY;

EID: 84856857934     PISSN: 02614367     EISSN: 14664496     Source Type: Journal    
DOI: 10.1080/02614367.2011.566625     Document Type: Article
Times cited : (37)

References (66)
  • 1
    • 0002067780 scopus 로고    scopus 로고
    • The last bastion of masculinity: Gender politics and the construction of hegemonic masculinity at the Citadel
    • In: Cheng C., editors Thousand Oaks, CA: Sage
    • Addelston, J. and Stirratt, M. 1996. "The last bastion of masculinity: Gender politics and the construction of hegemonic masculinity at the Citadel". In Masculinitiesand organizations, Edited by: Cheng, C. 54-76. Thousand Oaks, CA: Sage.
    • (1996) Masculinitiesand organizations , pp. 54-76
    • Addelston, J.1    Stirratt, M.2
  • 2
    • 0002365819 scopus 로고
    • When men put on appearances: Advertising and the social construction of masculinity
    • In: Craig S., editors Thousand Oaks, CA: Sage
    • Barthel, D. 1992. "When men put on appearances: Advertising and the social construction of masculinity". In Men, masculinity, and the media, Edited by: Craig, S. 137-153. Thousand Oaks, CA: Sage.
    • (1992) Men, masculinity, and the media , pp. 137-153
    • Barthel, D.1
  • 3
    • 0347025955 scopus 로고    scopus 로고
    • Placing masculinities and geography
    • Berg, L. and Longhurst, R. 2003. Placing masculinities and geography. Gender, Place and Culture, 10: 351-360.
    • (2003) Gender, Place and Culture , vol.10 , pp. 351-360
    • Berg, L.1    Longhurst, R.2
  • 5
    • 0010141509 scopus 로고
    • Masculinity as masquerade
    • In: Perchuk A., Posner H., editors Cambridge, MA: MIT Press
    • Brod, H. 1995. "Masculinity as masquerade". In The masculine masquerade: Masculinity and representation, Edited by: Perchuk, A. and Posner, H. 13-19. Cambridge, MA: MIT Press.
    • (1995) The masculine masquerade: Masculinity and representation , pp. 13-19
    • Brod, H.1
  • 6
    • 0034490690 scopus 로고    scopus 로고
    • The glass phallus: Pub(lic) masculinity and drinking in New Zealand
    • Campbell, H. 2000. The glass phallus: Pub(lic) masculinity and drinking in New Zealand. Rural Sociology, 65: 562-581.
    • (2000) Rural Sociology , vol.65 , pp. 562-581
    • Campbell, H.1
  • 7
    • 42949170195 scopus 로고    scopus 로고
    • Real men, real locals, and real workers: Realising masculinity in small-town New Zealand
    • In: Campbell H., Bell M., Finney M., editors University Park, PA: Penn State University Press
    • Campbell, H. 2006. "Real men, real locals, and real workers: Realising masculinity in small-town New Zealand". In Country boys: Masculinity and rural life, Edited by: Campbell, H., Bell, M. and Finney, M. 87-104. University Park, PA: Penn State University Press.
    • (2006) Country boys: Masculinity and rural life , pp. 87-104
    • Campbell, H.1
  • 8
    • 0003008562 scopus 로고    scopus 로고
    • What it means to be a man': Hegemonic masculinity and the reinvention of beer
    • In: Law R., Campbell H., Dolan J., editors Palmerson North: Dunmore Press
    • Campbell, H., Law, R. and Honeyfield, J. 1999. "'What it means to be a man': Hegemonic masculinity and the reinvention of beer". In Masculinitiesin Aotearoa/New Zealand, Edited by: Law, R., Campbell, H. and Dolan, J. 166-186. Palmerson North: Dunmore Press.
    • (1999) Masculinitiesin Aotearoa/New Zealand , pp. 166-186
    • Campbell, H.1    Law, R.2    Honeyfield, J.3
  • 9
    • 0031850178 scopus 로고    scopus 로고
    • Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression: A longitudinal study
    • Casswell, S. and Zhang, J.-F. 1998. Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression: A longitudinal study. Addiction, 93: 1209-1217.
    • (1998) Addiction , vol.93 , pp. 1209-1217
    • Casswell, S.1    Zhang, J.-F.2
  • 13
    • 0002522507 scopus 로고
    • An iron man: The body and some contradictions of hegemonic masculinity
    • In: Messner M., Sabo D., editors Champaign, IL: Human Kinetics Books
    • Connell, R.W. 1990. "An iron man: The body and some contradictions of hegemonic masculinity". In Sport, men and the gender order: Critical feminist perspectives, Edited by: Messner, M. and Sabo, D. 83-95. Champaign, IL: Human Kinetics Books.
    • (1990) Sport, men and the gender order: Critical feminist perspectives , pp. 83-95
    • Connell, R.W.1
  • 14
    • 15544383924 scopus 로고    scopus 로고
    • The social organisation of masculinity
    • In: Whitehead S., Barrett F., editors Cambridge: Polity Press
    • Connell, R.W. 2001. "The social organisation of masculinity". In The masculinities reader, Edited by: Whitehead, S. and Barrett, F. 30-50. Cambridge: Polity Press.
    • (2001) The masculinities reader , pp. 30-50
    • Connell, R.W.1
  • 15
    • 0004287966 scopus 로고    scopus 로고
    • Crows Nest: Allen & Unwin
    • Connell, R.W. 2005. Masculinities, (2nd ed.), Crows Nest: Allen & Unwin.
    • (2005) Masculinities
    • Connell, R.W.1
  • 18
    • 85011247397 scopus 로고    scopus 로고
    • Rugby league in the national imaginary of New Zealand/Aotearoa
    • Falcous, M. 2007. Rugby league in the national imaginary of New Zealand/Aotearoa. Sport in History, 27: 423-446.
    • (2007) Sport in History , vol.27 , pp. 423-446
    • Falcous, M.1
  • 24
    • 24644467552 scopus 로고    scopus 로고
    • What it means to be a Lion Red man: Alcohol advertising and Kiwi masculinity
    • Hill, L. 1999. What it means to be a Lion Red man: Alcohol advertising and Kiwi masculinity. Women's Studies Journal, 15: 65-83.
    • (1999) Women's Studies Journal , vol.15 , pp. 65-83
    • Hill, L.1
  • 25
    • 7044232091 scopus 로고    scopus 로고
    • Tackling Maori masculinity: A colonial genealogy of savagery and sport
    • Hokowhitu, B. 2004. Tackling Maori masculinity: A colonial genealogy of savagery and sport. The Contemporary Pacific, 16: 259-284.
    • (2004) The Contemporary Pacific , vol.16 , pp. 259-284
    • Hokowhitu, B.1
  • 26
    • 84856866606 scopus 로고    scopus 로고
    • Man-of-action heroes: The pursuit of heroic masculinity in everyday consumption
    • Holt, D. and Thompson, C. 2002. Man-of-action heroes: The pursuit of heroic masculinity in everyday consumption. Journal of Consumer Research, 31: 440-445.
    • (2002) Journal of Consumer Research , vol.31 , pp. 440-445
    • Holt, D.1    Thompson, C.2
  • 29
    • 33748608828 scopus 로고    scopus 로고
    • Beyond the 'feminisation' of culture and masculinity: The crisis of masculinity and possibilities of the 'feminine' in contemporary Japanese culture
    • Iida, Y. 2005. Beyond the 'feminisation' of culture and masculinity: The crisis of masculinity and possibilities of the 'feminine' in contemporary Japanese culture. Inter-Asia Cultural Studies, 6: 56-74.
    • (2005) Inter-Asia Cultural Studies , vol.6 , pp. 56-74
    • Iida, Y.1
  • 30
    • 77950608904 scopus 로고    scopus 로고
    • Producing and consuming masculinity: New Zealand's (Speight's) 'Southern Man
    • In: Wenner L., Jackson S.J., editors Zurich: Peter Lang
    • Jackson, S.J., Gee, S. and Scherer, J. 2009. "Producing and consuming masculinity: New Zealand's (Speight's) 'Southern Man'". In Sport, beer, and gender: Promotional culture and contemporary life, Edited by: Wenner, L. and Jackson, S.J. 181-201. Zurich: Peter Lang.
    • (2009) Sport, beer, and gender: Promotional culture and contemporary life , pp. 181-201
    • Jackson, S.J.1    Gee, S.2    Scherer, J.3
  • 31
    • 67651084262 scopus 로고    scopus 로고
    • Violence and sport in Aotearoa/New Zealand
    • In: Collins C., Jackson S.J., editors South Melbourne: Thomson-Nelson
    • Jackson, S.J. and McKenzie, A.D. 2007. "Violence and sport in Aotearoa/New Zealand". In Sport in Aotearoa/New Zealand society, Edited by: Collins, C. and Jackson, S.J. 423-442. South Melbourne: Thomson-Nelson.
    • (2007) Sport in Aotearoa/New Zealand society , pp. 423-442
    • Jackson, S.J.1    McKenzie, A.D.2
  • 33
    • 0002765757 scopus 로고
    • Baseball and the reconstitution of American masculinity, 1880-1920
    • In: Messner M.A., Sabo D., editors Champaign, IL: Human Kinetics Books
    • Kimmel, M. 1990. "Baseball and the reconstitution of American masculinity, 1880-1920". In Sport, men and the gender order: Critical feminist perspectives, Edited by: Messner, M.A. and Sabo, D. 55-67. Champaign, IL: Human Kinetics Books.
    • (1990) Sport, men and the gender order: Critical feminist perspectives , pp. 55-67
    • Kimmel, M.1
  • 34
    • 0009063773 scopus 로고    scopus 로고
    • It takes two to tango: The place of women in the construction of hegemonic masculinity in a student pub
    • In: Law R., Campbell H., Dolan J., editors Palmerston North: Dunmore Press
    • Kraak, A. 1999. "It takes two to tango: The place of women in the construction of hegemonic masculinity in a student pub". In Masculinitiesin Aotearoa/New Zealand, Edited by: Law, R., Campbell, H. and Dolan, J. 153-165. Palmerston North: Dunmore Press.
    • (1999) Masculinitiesin Aotearoa/New Zealand , pp. 153-165
    • Kraak, A.1
  • 35
    • 84998013915 scopus 로고    scopus 로고
    • Fight club and the art/politics of white male victimization and reflexive sadomasochism
    • Kusz, K.W. 2002. Fight club and the art/politics of white male victimization and reflexive sadomasochism. International Review for the Sociology of Sport, 37: 465-470.
    • (2002) International Review for the Sociology of Sport , vol.37 , pp. 465-470
    • Kusz, K.W.1
  • 36
    • 0004809225 scopus 로고    scopus 로고
    • Masculinity, place, and beer advertising in New Zealand: The Southern Man campaign
    • Law, R. 1997. Masculinity, place, and beer advertising in New Zealand: The Southern Man campaign. New Zealand Geographer, 53: 22-28.
    • (1997) New Zealand Geographer , vol.53 , pp. 22-28
    • Law, R.1
  • 37
    • 84856891183 scopus 로고    scopus 로고
    • Beer advertising, rurality, and masculinity
    • In: Campbell H., Bell M., Finney M., editors University Park, PA: Penn State University Press
    • Law, R. 2006. "Beer advertising, rurality, and masculinity". In Country boys: Masculinity and rural life, Edited by: Campbell, H., Bell, M. and Finney, M. 203-216. University Park, PA: Penn State University Press.
    • (2006) Country boys: Masculinity and rural life , pp. 203-216
    • Law, R.1
  • 38
    • 0003415227 scopus 로고    scopus 로고
    • Introduction
    • In: Law R., Campbell H., Dolan J., editors Palmerston North: Dunmore Press
    • Law, R., Campbell, H. and Schick, R. 1999. "Introduction". In Masculinitiesin Aotearoa/New Zealand, Edited by: Law, R., Campbell, H. and Dolan, J. 13-45. Palmerston North: Dunmore Press.
    • (1999) Masculinitiesin Aotearoa/New Zealand , pp. 13-45
    • Law, R.1    Campbell, H.2    Schick, R.3
  • 41
  • 42
    • 0010901891 scopus 로고
    • The value of the brand: An anthropological perspective
    • In: Aaker D.A., Biel A.L., editors Hillside, NJ: Lawrence Erlbaum
    • McCracken, G. 1993. "The value of the brand: An anthropological perspective". In Brand equity and advertising, Edited by: Aaker, D.A. and Biel, A.L. 125-142. Hillside, NJ: Lawrence Erlbaum.
    • (1993) Brand equity and advertising , pp. 125-142
    • McCracken, G.1
  • 43
    • 84937385013 scopus 로고    scopus 로고
    • What about the old cultural intermediaries? An historical review of advertising producers
    • McFall, L. 2002. What about the old cultural intermediaries? An historical review of advertising producers. Cultural Studies, 16: 532-552.
    • (2002) Cultural Studies , vol.16 , pp. 532-552
    • McFall, L.1
  • 47
    • 48849095036 scopus 로고    scopus 로고
    • Branding consultants as cultural intermediaries
    • Moor, L. 2008. Branding consultants as cultural intermediaries. The Sociological Review, 56: 408-428.
    • (2008) The Sociological Review , vol.56 , pp. 408-428
    • Moor, L.1
  • 48
    • 84937379988 scopus 로고    scopus 로고
    • The work of cultural intermediaries and the enduring distance between production and consumption
    • Negus, K. 2002. The work of cultural intermediaries and the enduring distance between production and consumption. Cultural Studies, 16: 501-515.
    • (2002) Cultural Studies , vol.16 , pp. 501-515
    • Negus, K.1
  • 51
    • 0037588283 scopus 로고
    • Mummy's boys: Pakeha men and male culture in New Zealand
    • In: Bukle P., Hughs B., editors Auckland: Allen & Unwin
    • Phillips, J. 1980. "Mummy's boys: Pakeha men and male culture in New Zealand". In Women in New Zealand society, Edited by: Bukle, P. and Hughs, B. 217-243. Auckland: Allen & Unwin.
    • (1980) Women in New Zealand society , pp. 217-243
    • Phillips, J.1
  • 54
    • 84998186640 scopus 로고    scopus 로고
    • Competing discourses: Narratives of a fragmented self, manliness and rugby union
    • Pringle, R. 2001. Competing discourses: Narratives of a fragmented self, manliness and rugby union. International Review for the Sociology of Sport, 36: 425-439.
    • (2001) International Review for the Sociology of Sport , vol.36 , pp. 425-439
    • Pringle, R.1
  • 57
    • 84856904342 scopus 로고    scopus 로고
    • Beer
    • In: Maxwell R., editors Minneapolis, MN: University of Minnesota Press
    • Scott, B. 2001. "Beer". In Culture works, Edited by: Maxwell, R. 60-82. Minneapolis, MN: University of Minnesota Press.
    • (2001) Culture works , pp. 60-82
    • Scott, B.1
  • 60
    • 84944074325 scopus 로고
    • Historical and personal nostalgia in advertising text: The Fin de Siècle effect
    • Stern, B.B. 1992. Historical and personal nostalgia in advertising text: The Fin de Siècle effect. Journal of Advertising, 21: 11-22.
    • (1992) Journal of Advertising , vol.21 , pp. 11-22
    • Stern, B.B.1
  • 61
    • 0002588999 scopus 로고
    • Beer commercials: A manual on masculinity
    • In: Craig S., editors London: Sage
    • Strate, L. 1992. "Beer commercials: A manual on masculinity". In Men, masculinity and the media, Edited by: Craig, S. 78-92. London: Sage.
    • (1992) Men, masculinity and the media , pp. 78-92
    • Strate, L.1
  • 64
    • 78649714857 scopus 로고    scopus 로고
    • Sport, beer, and gender in promotional culture: On the dynamics of a holy trinity
    • In: Wenner L.A., Jackson S.J., editors Zurich: Peter Lang
    • Wenner, L. and Jackson, S.J. 2009. "Sport, beer, and gender in promotional culture: On the dynamics of a holy trinity". In Sport, beer, and gender: Promotional culture and contemporary social life, Edited by: Wenner, L.A. and Jackson, S.J. 1-32. Zurich: Peter Lang.
    • (2009) Sport, beer, and gender: Promotional culture and contemporary social life , pp. 1-32
    • Wenner, L.1    Jackson, S.J.2
  • 65
    • 85053487992 scopus 로고    scopus 로고
    • Negotiating masculinities in American drinking subcultures
    • West, L.A. 2001. Negotiating masculinities in American drinking subcultures. Journal of Men's Studies, 9: 371-392.
    • (2001) Journal of Men's Studies , vol.9 , pp. 371-392
    • West, L.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.