Masculinity, place, and beer advertising in New Zealand: The Southern Man campaign

New Zealand Geographer

Volumn 53, Issue 2, 1997, Pages 22-28

  Law, Robin ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0004809225     PISSN: 00288144     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-7939.1997.tb00495.x     Document Type: Article

References (47)

1. Bell, C. and Lyall, J. 1995: Putting our town on the map: local claims to fame in New Zealand, HarperCollins New Zealand, Auckland.
2. Bell, C. 1996: Inventing New Zealand: Everyday Myths of Pakeha Identity, Penguin, Auckland.
3. Berg, L.D. 1994: Masculinity, place and a binary discourse of theory and empirical investigation in the human geography of Aotearoa/New Zealand, Gender, Place and Culture, 1(2), 245-60.
4. Berg, L.D. and Kearns, R. 1996: Naming as norming: 'race', gender and the identity politics of naming places in Aotearoa/New Zealand,Environment and Planning D: Society and Space, 14, 99-122.
5. Brandth, B. 1995: Rural masculinity in transition: gender images in tractor advertisements, Journal of Rural Studies, 11(2), 123-33.
6. Brierley, S. 1995: The Advertising Handbook, Routledge, London.
7. Burgess, J. and Gold, J.R. 1985: Geography, the media and popular culture, Croom Helm, London.
8. Burgess, J. 1982: Selling places: environmental images for the executive, Regional Studies, 16, 1-17.
9. Burgess, J. 1990: The production and consumption of environmental meanings in the mass media: a research agenda for the 1990s, Transactions of the Institute of British Geographers, 15, 139-61.
10. Campbell, H. and Kraack, A. forthcoming: Beer and double vision: linking the consumer to the rural through New Zealand television beer advertising, in Rickson, R. (ed), Proceedings of the Agri-Food Research Network Conference, Monash, University, July 1996. Dept of Geography, Monash University, Melbourne.
11. Campbell, H. and Phillips, E., 1995: Masculine hegemony and leisure sites in rural New Zealand and Australia, in Share, P. (ed) Communication and Culture in Rural Areas, Centre for Rural Social Research, Charles Sturt University, Wagga Wagga, Australia, 107-25.
12. Carter, I. and Perry, N. 1987: Rembrandt in gumboots: rural imagery in New Zealand television advertisements, in Phillips, J. (ed), Te Whenua Te Iwi: the Land and the People, Allen & Unwin, Wellington, 61-72.
13. Carrigan,T.,Connell, R, and Lee, J. 1987: Hard and heavy: toward a new sociology of masculinity, in Kaufman, M. (ed), Beyond Patriarchy: Essays by Men on Pleasure, Power and Change, Oxford University Press, Toronto.
14. Connell, R.W. 1995: Masculinities, University of California Press, Berkeley.
15. Clarke, D.B. 1995: Space, time, and media theory: an illustration from the television-advertising nexus, Environment and Planning D: Society and Space, 13, 557-72.
16. Cosgrove, D. and Daniels, S.J. (eds) 1988: The iconography of landscape, Cambridge University Press, Cambridge.
17. Fitzharris, B.B. and Kearsley, G. 1987: Appreciating our High Country, in Holland, P. and Johnston, W. (eds), Southern Approaches: Geography in New Zealand, New Zealand Geographical Society, Christchurch, 197-217.
18. Franklin, H. 1978: Trade, Growth, and Anxiety. Methuen, Wellington.
19. Gordon, D. 1993: Speight's: The Story of Dunedin's Historic Brewery, Avon, Dunedin.
20. Goldman, R. 1992: Reading Ads Socially, Routledge, London.
21. Gray, A. 1983: The Mes Men: 100 New Zealand Men Talk about their Lives, Reed, Wellington.
22. Hall, S. 1993: Encoding, decoding, in During, S. (ed), The Cultural Studies Reader, Routledge, London, 90-103.
23. Hanke, R. 1992: Redesigning men: hegemonic masculinity in transition, in Craig, S. (ed) Men, Masculinity and the Media, Sage, Newbury Park, 185-98.
24. Hodges, I. 1984: Make mine a large one: an anthropological study of the rules and symbols of drinking rituals intended to reconstruct social relations between men in southern New Zealand, PhD Thesis, University of Otago, Dunedin.
25. Honeyfield, J. forthcoming: Red blooded blood brothers: representations of place and hard man masculinity in television advertising for beer, Proceedings of the Institute of Australian Geographers and New Zealand Geographical Society Joint Conference, Hobart, Australia, 1997, Department of Geography, The University of Waikato.
26. Jackson, P. 1994: Black male: advertising and the cultural politics of masculinity, Gender, Place and Culture 1(1), 49-59.
27. Jackson, P. and Taylor, J. 1996: Geography and the cultural politics of advertising, Progress in Human Geography, 20(3), 356-71.
28. Jackson, P. 1991: The cultural politics of masculinity: towards a social geography, Transactions of the Institute of British Geographers, 16, 199-213.
29. James, B. and Saville-Smith, K. 1994 (2nd edition): Gender, Culture and Power, Oxford University Press, Auckland.
30. Jensen, K. 1996: Whole Men: The Masculine Tradition in New Zealand Literature, Auckland University Press, Auckland.
31. Kearns, R. and Barnett, J.R. forthcoming 1997: Consumerist ideology and the symbolic landscapes of private medicine, Health and Place, 3(3).
32. Kellner, D. 1995: Cultural studies, multiculturalism and media culture, in Dines, G. and Humez, J. (eds), Gender, Race and Class in Media Sage, Thousand Oaks, 5-17.
33. Kenrick, K. Undated: Developing a corporate sponsorship strategy to reach your target audience, in Collected Papers, Fourth Annual Corporate Sponsorship and Events Marketing Conference, Copy available from author.
34. Kraack, A. 1996: Mates on the Piss, Honours dissertation, Department of Anthropology, University of Otago, Dunedin.
35. Lion Nathan: Annual Reports 1991-1994.
36. Mansvelt, J. 1996: The management of consumption, in Le Heron, R. and Pawson, E. (eds), Changing Places: New Zealand in the Nineties, Longman Paul, Auckland, 326-28.
37. Mattelart, A. 1991: Advertising international: the privatisation of public space, Comedia/Routledge, London.
38. Miller, R. 1991: 'Selling Mrs Consumer': advertising and the creation of suburban socio-spatial relations, 1910-1930. Antipode, 23, 263-301.
39. Pawson, E. 1996: Brands and the big brewers, in Le Heron, R. and Pawson, E. (eds), Changing Places: New Zealand in the Nineties, Longman Paul, Auckland, 68-70.
40. Perry, N. 1994: The Dominion of Signs: Television, Advertising, and other New Zealand Fictions, Auckland University Press, Auckland.
41. Phillips, J. 1987: A Man's Country? The image of the Pakeha Male - A History, Penguin, Auckland.
42. Sack, R.D. 1992: Place, Modernity and the Consumer's World, Johns Hopkins University Press, Baltimore.
43. Sarten, T. 1996: It's a hard road finding the perfect woman, Critic, 15, 31 July, 1996, 6.
44. Smith, G. 1990: Will the real Mr New Zealand please stand up? , Penguin, Auckland.
45. Strate, L. 1992: Beer commercials: a manual on masculinity, in Craig, S. (ed) Men, Masculinity and the Media, Sage, Newbury Park.
46. Watson, S. 1991: Gilding the smokestacks: the new symbolic representations of deindustrialised regions, Environment and Planning D: Society and Space, 9, 59-70.
47. Williamson, J. 1978: Decoding Advertisements: Ideology and Meaning in Advertising, Marion Boyars, London.