Balancing uniqueness and similarity: A content analysis of textual characteristics in Dutch corporate stories

Public Relations Review

Volumn 38, Issue 1, 2012, Pages 32-39

  Janssen, Suzanne ^a   van Dalfsen, Carlien K A ^a   van Hoof, Joris J ^a   van Vuuren, Mark ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Content analysis; Corporate stories; Optimal distinctiveness theory; Textual characteristics

Indexed keywords

EID: 84856667077     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2011.09.025     Document Type: Article

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