Gauging the public's preparedness for mobile public relations: The "Text for Haiti" campaign

Public Relations Review

Volumn 38, Issue 1, 2012, Pages 51-55

  Weberling, Brooke ^a   Waters, Richard D ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b UNIVERSITY OF SAN FRANCISCO   (United States)

Author keywords

Fundraising; Mobile phones; Technology acceptance model; Text messaging

Indexed keywords

EID: 84856644132     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2011.11.005     Document Type: Article

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