The McCormick spice wheel: A systematic and visual approach to sensory lexicon development

Journal of Sensory Studies

Volumn 27, Issue 1, 2012, Pages 37-47

  Lawless, Lydia J R ^a   Hottenstein, Annette ^b   Ellingsworth, John ^b  

^a UNIVERSITY OF ARKANSAS   (United States)

^b McCormick & Company Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS PARTNERS; MCCORMICK; PRODUCT CATEGORIES; PRODUCT DEVELOPERS;

CLUSTER ANALYSIS; PRINCIPAL COMPONENT ANALYSIS;

WHEELS;

EID: 84856500797     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/j.1745-459X.2011.00365.x     Document Type: Article

References (8)

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