Application of AHP and k-means clustering for ranking and classifying customer trust in M-commerce

Australian Journal of Basic and Applied Sciences

Volumn 5, Issue 12, 2011, Pages 1441-1457

  Ibrahim, Othman ^a   Nilashi, Mehrbakhsh ^b   Bagherifard, Karamollah ^c   Hashemi, Nourooz ^a   Janahmadi, Nasim ^b   Barisami, Mousa ^b  

^a UNIVERSITI TEKNOLOGI MALAYSIA   (Malaysia)

^b ISLAMIC AZAD UNIVERSITY   (Iran)

^c ISLAMIC AZAD UNIVERSITY   (Iran)

Author keywords

AHP method; K Means Clustering; Mobile Commerce; Mobile Commerce Website; Trust

Indexed keywords

EID: 84856470788     PISSN: 19918178     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (26)

1. Bailey, B.P., L.J. Gurak, J.A. Konstan, 2002. Chapter 17: "Trust in Cyberspace". [Online] Available:http://www-faculty.cs.uiuc.edu/~bpbailey/publications/bailey-lea-trust.pdf [Accessed 12 March 2008].
2. Barnes, S. and R. Vidgen, 2003. "Measuring Web Site Quality Improvements: A Case Study of the Forum on Strategic Management Knowledge Exchange", Industrial Management & Data Systems, 103(5): 297-309.
3. Cox, J., B.G. Dale, 2001. "Service quality and e-commerce: an exploratory analysis", Managing Service Quality, 11(2): 121-131.
4. De Ruyter, K., M. Kleijnen, M. Wetzels, 2002. Factors influencing the adoption of mobile gaming services. Mobile Commerce: Technology, Theory and Applications, Eds: Mennecke, Strader, Idea Group Publishing, Hershey, pp: 202-217.
5. Fahim, A.M., A.M. Salem, F.A. Torkey and M.A. Ramadan, 2006. "An efficient enhanced k-means clustering algorithm" Journal of Zhejiang university Science, pp: 16261-633.
6. Gefen, D., D.W. Straub, 2003. " Managing user trust in B2C e-services", E-service Journal, 2(2): 7-24.
7. Gefen, D., V.S. Rao, N. Tractinsky, 2003. "The conceptualisation of trust, risk and their relationship in electronic commerce: The need for clarifications", Proceedings of the Thirty-sixth Hawaii International Conference on System Sciences.
8. Geffen, D. and D. Straub, 2003. "Managing User Trust in B2C e-Services, " e-Service Journal, 2(2): 7-23.
9. Gilham, C., 2004. "Factors affecting the adoption of mobile content services amongst youth in the Western Cape. A technical Report", Department of Information Systems, University of Cape Town.
10. Gurvinder S. Shergill and Zhaobin Chen, 2005. "Web-based shopping: consumers' attitudes towards online shopping in New Zealand", Journal of Electronic Commerce Research, 6(2).
11. Hoffman, D.L., T.P. Novak and M. Peralta, 1999. "Building consumer trust online, " Communications of the ACM, 4(42): 80-85.
12. Keng Siau, Zixing Shen, 2003. Mobile communications and mobile services, International Journal of Mobile Communications, 1(1-2): 3-14.
13. Lee, K.O. Matthew and Efraim Turban, 2001. "A Trust Model for Consumer Internet Shopping, " International Journal of Electronic Commerce, 6(1): 75-91.
14. Madhu Yedla, Srinivasa Rao Pathkota, T.M. Srinivasa, 2010. "Enhancing K-means clustering Algorithm with Improved Initial Center", International Journal of computer science and information technologies, 1: 121-125.
15. McKnight, H., C. Kacmar and V. Choudhury, 2003. "Whoops did I use the wrong concept to predict e-commerce trust? Modeling the risk-related effects of trust versus distrust concepts". Hawaii International Conference on System Sciences (HICSS).
16. Mumtaz, K. and Dr. K. Duraiswamy, 2010. "A NovelDensity based improved k-means Clustering Algorithm-Db k means" International Journal on computer science and Engineering, 2: 213-218.
17. Mylonopoulos, N. and G.I. Doukidis, 2003. "Mobile business: Technological pluralism, social assimilation, and growth", International Journal of Electronic Commerce, (8:1): 5-22.
18. Nah, F. and S. Davis, 2002. "HCI Research Issues in E-Commerce". The Journal of Electronic Commerce Research, 3(3): 98-113.
19. Pavlou, P. and D. Gefen, 2004. "Building Effective Online Marketplaces with Institution-Based Trust". Information Systems Research, 15(1): 37-59.
20. Saaty, T.L., 1990. "How to make a decision: the analytic hierarchy process", European Journal of Operational Research, 48: 9-26.
21. Saaty, T.L., 2001. "The analytic hierarchy process for decision in a complex world", RWS, United States of America.
22. Shankar, Venkatesh, Glen L. Urban and Fareena Sultan, 2002. "Online Trust: A Stakeholder Perspective, Concepts, Implications and Future Directions, " Journal of Strategic Information Systems, 11(3-4): 325-344.
23. Treiblmaier, H., A. Pinterits and A. Floh, 2008. "Success Factors of Internet Payment Systems", International Journal of Electronic Business, 6(4): 369-385.
24. Varshney, U. and R. Veter, 2002. "Mobile commerce: Framework, applications and networking support", Mobile Networks and Applications, 7(3): 185-198.s.
25. Vrahatis, M.N., B. Boutsinas, P. Alevizos and G. Pavlides, 2002. "The New k-Windows Algorithm for Improving the-Means Clustering Algorithm", Journal of complexity, 18: 375-391.
26. Yoo, B. and N. Donthu, 2001. "Developing and validating a multidimensional consumer-based brand equity scale", Journal of Business Research, 52(1): 1-14.