Changing IB scholarship via rhetoric or bloody knuckles A case study in the boundary conditions for persuasion

Journal of International Business Studies

Volumn 43, Issue 1, 2012, Pages 28-40

  Salk, Jane ^a,b  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

case study; change; cultural distance; culture; innovation creativity; qualitative methods

Indexed keywords

EID: 84855697169     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2011.46     Document Type: Review

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