Effects of virtual communities on purchasing decision-making: The moderating role of information activities

PACIS 2009 - 13th Pacific Asia Conference on Information Systems: IT Services in a Global Environment

Volumn , Issue , 2009, Pages

  Huang, Li Ting ^a   Farn, Cheng Kiang ^b  

^a CHANG GUNG UNIVERSITY   (Taiwan)

^b NONE

Author keywords

A sense of belonging; Emotional trust; Purchasing decision making; Types of information activities; Virtual communities

Indexed keywords

EMOTIONAL TRUST; MARKETING PROFESSIONALS; NEW MEDIA; PRODUCT CHOICE; SENSE OF BELONGING; SOCIAL FACTOR; TYPES OF INFORMATION ACTIVITIES; VIRTUAL COMMUNITY; WORD OF MOUTH;

BEHAVIORAL RESEARCH; CLASSIFICATION (OF INFORMATION); DECISION MAKING; DECISION SUPPORT SYSTEMS; INFORMATION SYSTEMS; SALES; SURVEYS;

VIRTUAL REALITY;

EID: 84855696736     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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