Player performance and in game advertising retention

ACM International Conference Proceeding Series

Volumn , Issue , 2011, Pages

  Grace, Lindsay D ^a   Coyle, James ^a  

^a MIAMI UNIVERSITY   (United States)

Author keywords

Advergames; Game design; IGA; In game advertising; Marketing; Player performance; Retention

Indexed keywords

ADVERGAMES; GAME DESIGN; IGA; PLAYER PERFORMANCE; RETENTION;

COMPUTER APPLICATIONS;

MARKETING;

EID: 84855368001     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2071423.2071492     Document Type: Conference Paper

References (12)

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