Marketing Risk: Emotional Appeals Can Promote the Mindless Acceptance of Risk

International Library of Ethics, Law and Technology

Volumn 5, Issue , 2010, Pages 61-80

  Buck, Ross ^a   Davis, Whitney A ^b  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b Davis Law Firm   (United States)

Author keywords

Moral Emotion; Polyurethane Foam; Risk Perception; Tobacco Company; Tobacco Industry

Indexed keywords

EID: 84555199659     PISSN: 18750044     EISSN: 18750036     Source Type: Book Series    
DOI: 10.1007/978-90-481-8647-1_4     Document Type: Chapter

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