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Volumn 28, Issue 1, 2012, Pages 30-49

Social theory as a thinking tool for empathic design

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EID: 84555188684     PISSN: 07479360     EISSN: 15314790     Source Type: Journal    
DOI: 10.1162/DESI_a_00122     Document Type: Article
Times cited : (18)

References (121)
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    • Hall (1966) introduced the term 'proxemics" to refer to the study of how people unconsciously structure their immediate surroundings. One type of spatial organization is 'informal space,' or 'interpersonal distance.' Interpersonal distance is one way people use to establish and maintain a desired level of involvement in social interaction, e.g., in greeting, caressing or conversing. Hall distinguished four distance zones, ranging from very close to the individual to further away: An intimate zone, a personal zone, a social zone, and a public zone. Which zone people adopt depends on the context of the social encounter; the setting, social relationship and environmental conditions. In some situations, people are not able to adopt their preferred social distance, for example, in an elevator or crowded train, which may lead to discomfort.
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    • Tajfel and Turner (1979) introduced Social Identity Theory, a theory of social change that has been very influential in social psychology. The theory focuses on how social context affects self-concept and social behavior. People describe themselves differently and sometimes also behave differently in different social contexts, for example, in front of colleagues at work, or with family at home. Social identity theorists distinguish two different classes of identity: personal identity and social identity. Personal identity is the individual's selfconcept derived from his/her attitudes, memories, behaviors and emotions. Social identity is the individual's self-concept derived from perceived membership of social groups. People have as many personal identities as they have interpersonal relationships that they feel engaged in. And they have as many social identities as groups they feel they belong to. The personal or social identity that is most salient at a given time shapes our concept of self and corresponding behavior. See Hogg and Vaughan, Social Psychology, fourth edition.
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    • Situated action studies the relation between acting individuals and their changing environment. The term 'situated action' was first introduced by Lucy Suchman in her book 'Plans and Situated Actions' (1987) to stress the emergent, improvisatory character of people's activities. The book is a critical response to the information-processing paradigm, which models people as cognitive systems that pursue action after having set goals and having developed plans. Suchman, taking an ethnomethodological stance, argued that the structure of activity is not planned, but evolves in response to real-world situations that are inherently dynamic. Suchman does recognize the existence of plans, but merely as one of several resources within the situation that may shape an activity.
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    • Gibson proposed an ecological approach to perception. In his book 'The Ecological Approach to Perception' (1979), he described a new paradigm for understanding human activity in context, focusing not on the actor and (part of) his/her environment as independent things, but rather on the relations between actor and environment. He introduced the term 'affordances' to mean the full set of potential actions that an environment holds in store for a particular actor. For example, a ladder affords an adult to climb up and down, but it does not afford a baby to climb up and down. Information about affordances is available to the actor's senses. The actor's attunement to particular affordances is determined by his/her needs and intentions, personal history and context.
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    • Several people have elaborated on Gibson's concept of affordances for understanding the social. Gaver, for example, introduced the term 'Affordances for Sociality' to refer to the possibilities offered by the physical environment for social activity. An example of affordance of sociality is the table setting presented in figure 1.
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    • Valenti and Good used Gibson's ecological approach to perception as a framework for studying social interaction. They introduced the term 'Social Affordances,' meaning the possibilities for action that people offer one another, and the role of other people in pointing out new affordances. People may, for example, afford one another comforting, fighting, or play.
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    • Erving Goffman is considered to be an important contributor to Social Interactionism, a major sociological perspective that focuses on the process of meaning making in social interaction. In 'The presentation of Self in everyday life,' Goffman uses the metaphor of theoretical performance as a framework in explaining and analyzing the structure of social encounters between people. He views the world as a stage, people as actors and social interaction as drama. 'The world is not, of course, a stage, but the crucial ways in which it isn't are not easy to specify,' Goffman (1959) maintains.
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    • Key factor in this structure, Goffman argues, is the process of developing and maintaining a shared understanding of a situation, including Self (i.e., impression management).'Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and control the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience,' he explains.
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    • Note
    • Performance - In their performance, the performers consciously or unconsciously project their roles and their definition of the situation to the audience. The audience observes the performance and makes inferences about the performers (e.g., their motives, emotions, beliefs, attitudes) and the performers' definition of the situation. The roles of performer and audience may switch continuously.
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    • Note
    • Location - Front stage is where the performance takes place and both performers and audience are present. Back stage is where the performers are present, but the audience is not. Here the performers can relax and behave out of character. The waiter of a restaurant (i.e., performer), for example, may be very polite and charming in front of the customer who complains about the food (i.e., audience). But once back in the kitchen (i.e., back stage), the waiter and his colleague may imitate the customer and make fun of him. Note that the back stage in one performance could be the front stage in another performance. In the example, the waiter and his colleague in the kitchen also perform in front of each other.
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    • Script - Prescribes the performance: What happens to whom, when, where, how and why? How is tension built up? When does the scenery change?
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    • Note
    • Tools of expression - Vehicles for conveying signs that the performers, either or not consciously, use in their performance. There are three types of tools: appearance tools, e.g., clothing, posture, age; behavior tools, e.g., facial expressions, attitude and gestures; and setting tools, e.g., stage props, physical lay-out and scenery.
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    • Social role - Each performer has a particular social role, e.g., the role of 'father,' 'manager,' or 'teacher.' Social roles involve one or more parts, or 'routines.' A part is a pre-established pattern of action that is unfolded during a performance. The performer may play the same part on different occasions.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.